What does the future of the iPhone OS hold? Apple plans to address the question at a press conference at its Cupertino, CA company headquarters Thursday. It's expected to include a discussion of iPhone OS 4 and possibly Apple's mobile ad platform. PCMag.com's news editor Mark Hachman will be on site with coverage, including our live blog, below.

We'll open the blog for comments, predictions, and general chat at about 9:30 AM PT, 12:30 PM ET; the event is expected to begin at 10 AM PT, 1 PM ET. We'll report what Apple says as it happens.

For now, take a look at Sascha Segan's wish list for iPhone OS 4, which includes multitasking and wireless syncing, among others. Here's another: will Apple continue to develop an "umbrella" iPhone OS going forward, or will we see derivatives for the iPod touch and iPad? Tune in Thursday to find out.

After the jump, find the complete transcription of the Apple event along with color commentary!

Apple Announcement: April 8, 2010

(04/08/2010)

  

Close

12:32

Sascha Segan:  Mark Hachman is live at the Apple iPhone OS 4.0 launch, and Joel Santo Domingo and I are providing color commentary from New York. Thursday April 8, 2010 12:32 Sascha Segan

12:32

joelsd:  Welcome to Live Blogging of the Apple iPhone 4.0 announcement on @Gearlog and @PCMag. #iphoneos4 Thursday April 8, 2010 12:32 joelsd

12:33

[Comment From billykbillyk: ]  when will apple release ipad 3g? Thursday April 8, 2010 12:33 billyk

12:33

[Comment From carloscarlos: ]  where can i watch it live Thursday April 8, 2010 12:33 carlos

12:33

[Comment From billykbillyk: ]  do u think apple will say when ipad 3g will be out Thursday April 8, 2010 12:33 billyk

12:33

[Comment From KurayKuray: ]  Waiting Thursday April 8, 2010 12:33 Kuray

12:33

Sascha Segan:  Apple does not Webcast their events. Liveblogs like ours are how everyone can get access to the event while it's going on. Thursday April 8, 2010 12:33 Sascha Segan

12:33

CarolMangis:  The event starts in a little less than half an hour! Thursday April 8, 2010 12:33 CarolMangis

12:34

[Comment From KurayKuray: ]  they will only present 4.0 Beta Thursday April 8, 2010 12:34 Kuray

12:34

[Comment From KurayKuray: ]  It will take 1 hour aprox. Thursday April 8, 2010 12:34 Kuray

12:34

[Comment From billykbillyk: ]  i hope att gos bankrupt Thursday April 8, 2010 12:34 billyk

12:34

[Comment From carloscarlos: ]  you think the new iphone would have video conference like rummors say Thursday April 8, 2010 12:34 carlos

12:34

[Comment From DaveRoushDaveRoush: ]  They should webcast their events! Thursday April 8, 2010 12:34 DaveRoush

12:34

[Comment From AaronAaron: ]  OK, I'll tune in with you guys. ;) Thursday April 8, 2010 12:34 Aaron

12:35

[Comment From RubenRuben: ]  And the final release? Thursday April 8, 2010 12:35 Ruben

12:35

Sascha Segan:  Apple doesn't Webcast their events because they want to have strict control over who they let in. Thursday April 8, 2010 12:35 Sascha Segan

12:35

[Comment From Joel Santo DomingoJoel Santo Domingo: ]  Switching to Coveritlive from Twitter, direct seems to be faster Thursday April 8, 2010 12:35 Joel Santo Domingo

12:36

joelsd:  sorry folks, Apple is notorious for not allowing live video or audio. check back on quicktime.apple.com later for the replay #iphoneos4 Thursday April 8, 2010 12:36 joelsd

12:36

[Comment From MilesMiles: ]  That typing soudn effect is going to kill me. Thursday April 8, 2010 12:36 Miles

12:37

[Comment From GuestGuest: ]  not sure what the hostility towards AT&T is about... Thursday April 8, 2010 12:37 Guest

12:37

[Comment From DaveRoushDaveRoush: ]  Sascha: but its not like they're preventing word from getting out with all of the nonstop blogging going on. They can still admit whoever they want to the physical arena. Just seems foolish to me. Then they post a video of it a few hours later anyhow. Thursday April 8, 2010 12:37 DaveRoush

12:37

Sascha Segan:  I don't think we're going to hear about iPhone hardware features like video calling. But I could be wrong. Similarly, I don't think we're going to hear about AT&T dependent things like tethering or iPad 3G release dates. Thursday April 8, 2010 12:37 Sascha Segan

12:37

[Comment From ChrisChris: ]  @Miles just hit the sound button at the bottom. Thursday April 8, 2010 12:37 Chris

12:37

Joel Santo Domingo:  iPad WiFi+3G should be out in a few weeks store.appple.com is reporting "Late April Thursday April 8, 2010 12:37 Joel Santo Domingo

12:38

[Comment From my upgrade due soonmy upgrade due soon: ]  will someone be live bloggin on here from the event right Thursday April 8, 2010 12:38 my upgrade due soon

12:38

Sascha Segan:  Mark Hachman will be live blogging at the event. He's in line right now. Thursday April 8, 2010 12:38 Sascha Segan

12:39

Sascha Segan:  He left us to chat with you guys so you don't get bored :) Thursday April 8, 2010 12:39 Sascha Segan

12:39

[Comment From RareclockRareclock: ]  Many people there? Thursday April 8, 2010 12:39 Rareclock

12:39

[Comment From RichRich: ]  iPhone to Verizon? Thursday April 8, 2010 12:39 Rich

12:39

[Comment From GuestGuest: ]  wonderful... Thursday April 8, 2010 12:39 Guest

12:39

Sascha Segan:  NO iPHONE ON VERIZON. Thursday April 8, 2010 12:39 Sascha Segan

12:40

[Comment From KevinKevin: ]  Thank you Sascha for keeping us engaged Thursday April 8, 2010 12:40 Kevin

12:40

[Comment From GuestGuest: ]  haha Thursday April 8, 2010 12:40 Guest

12:40

[Comment From CoolHaywardCoolHayward: ]  Ever? Thursday April 8, 2010 12:40 CoolHayward

12:40

[Comment From GuestGuest: ]  Maybe we'll finally be getting tethering Thursday April 8, 2010 12:40 Guest

12:40

[Comment From my upgrade due soonmy upgrade due soon: ]  when do you think they'll put up the video of the announcemnt? Thursday April 8, 2010 12:40 my upgrade due soon

12:40

[Comment From carloscarlos: ]  so what r they gonna talk about if not the features of the iphone Thursday April 8, 2010 12:40 carlos

12:40

[Comment From Midas from NLMidas from NL: ]  What give Apple free of information of the event? Thursday April 8, 2010 12:40 Midas from NL

12:40

Sascha Segan:  Dave, what you're saying is right, but Apple's information control policies don't necessarily obey the usual laws of logic. Thursday April 8, 2010 12:40 Sascha Segan

12:41

[Comment From RichRich: ]  not good news Thursday April 8, 2010 12:41 Rich

12:41

[Comment From puropuro: ]  tethering would be supernice Thursday April 8, 2010 12:41 puro

12:41

[Comment From cc: ]  features of 4.0... Thursday April 8, 2010 12:41 c

12:41

[Comment From philphil: ]  i can´t wait Thursday April 8, 2010 12:41 phil

12:41

[Comment From Midas from NLMidas from NL: ]  Why no good news? Thursday April 8, 2010 12:41 Midas from NL

12:41

[Comment From FalconFalcon: ]  what do you expect they are going to release at the event Thursday April 8, 2010 12:41 Falcon

12:41

Sascha Segan:  Carlos, I expect to hear about things like multitasking, email enhancements, Web enhancements, online advertising, and more new software features Thursday April 8, 2010 12:41 Sascha Segan

12:42

[Comment From GuestGuest: ]  It's a sneak peek at iPhone OS 4/0 Thursday April 8, 2010 12:42 Guest

12:42

[Comment From JonJon: ]  Looking forward to seeing the new features of 4.0! Hope the UI changes aswell! Thursday April 8, 2010 12:42 Jon

12:42

[Comment From WW: ]  these are going to be available for the ipad as well, right ? Thursday April 8, 2010 12:42 W

12:42

[Comment From DaveRoushDaveRoush: ]  Sascha: Are they going to say "Ok, guys, this next announcement is JUST FOR YOU in the room, so DON'T tweet this!" I don't think so. Oh well. They're the multi-billion dollar successful company, not me.. Thursday April 8, 2010 12:42 DaveRoush

12:42

Joel Santo Domingo:  event is occurring at Apple's Town Hall on the Cupertino campus. It's a relatively small venue. I'm guessing a couple hundred people max. Thursday April 8, 2010 12:42 Joel Santo Domingo

12:42

Sascha Segan:  Everybody, just think that this is a software announcement not a hardware announcement. Think to yourself "software not hardware, software not hardware." New hardware comes in June/July. Thursday April 8, 2010 12:42 Sascha Segan

12:43

[Comment From my upgrade due soonmy upgrade due soon: ]  man they need to announce new hardware alredy. comonnnn 4g lol Thursday April 8, 2010 12:43 my upgrade due soon

12:43

[Comment From Midas from NLMidas from NL: ]  Maybe iPod Touch 4G that would be supernice with camera Thursday April 8, 2010 12:43 Midas from NL

12:43

[Comment From zettzett: ]  Taskmanager in iPhone OS4 will be activated by typing the Letters SOS in morse-code on the home-button Thursday April 8, 2010 12:43 zett

12:43

[Comment From DaveRoushDaveRoush: ]  I have a gut feeling we're going to be left just as disappointed today as we all have been in the lack of Mac Pro / Macbook Pro updates. Thursday April 8, 2010 12:43 DaveRoush

12:44

[Comment From FalconFalcon: ]  there will be nothing special to be shown today as i expect Thursday April 8, 2010 12:44 Falcon

12:44

[Comment From ChrisChris: ]  So, we can expect amuch different update than 3.0, where it was mostly performance enhancements? Thursday April 8, 2010 12:44 Chris

12:44

[Comment From ShaunShaun: ]  I am going to buy the Macbook Pro 13 inch tomarrow morning!! Thursday April 8, 2010 12:44 Shaun

12:44

Sascha Segan:  Here are 10 features I think might, or should, appear today: http://www.pcmag.com/article2/0,2817,2362330,00.asp Thursday April 8, 2010 12:44 Sascha Segan

12:44

[Comment From TaurianTaurian: ]  Apple is so much into Ipad/Iphone/Ipod that it has totally forgotten the Mac computers Thursday April 8, 2010 12:44 Taurian

12:44

[Comment From hopehope: ]  so with the new software will we finally have a voice guided gps - i mean come one the droid has it and iphone is a much better phone and system Thursday April 8, 2010 12:44 hope

12:45

Sascha Segan:  Voice-guided GPS is a good guess with a good chance of appearing. Thursday April 8, 2010 12:45 Sascha Segan

12:46

Joel Santo Domingo:  There won't be any Mac/Macbook announcements. That would be a different event. Thursday April 8, 2010 12:46 Joel Santo Domingo

12:46

[Comment From zero1zero1: ]  Is it too much to ask for an update to the macbook line?i5/i7 Thursday April 8, 2010 12:46 zero1

12:46

[Comment From FalconFalcon: ]  i think some interface change will be there Thursday April 8, 2010 12:46 Falcon

12:46

[Comment From Midas from NLMidas from NL: ]  But when you expect that 4.0 comes out? Thursday April 8, 2010 12:46 Midas from NL

12:46

Joel Santo Domingo:  But I agree, Mac/MacBook updates are overdue. Thursday April 8, 2010 12:46 Joel Santo Domingo

12:47

Sascha Segan:  A lot of people have been talking about the possibility of folders to organize your apps. I expect the software will go public with the next iPhone release in June/July, but it could be earlier. Thursday April 8, 2010 12:47 Sascha Segan

12:47

[Comment From zero1zero1: ]  There will be background wallpaper for iphones like the ipad Thursday April 8, 2010 12:47 zero1

12:47

[Comment From ShaunShaun: ]  Anyone know how to get free Mac office instead of spending 150.00? Thursday April 8, 2010 12:47 Shaun

12:47

[Comment From TaurianTaurian: ]  Does Iphone OS 4.0 update is also applicable for Ipod Touch? Thursday April 8, 2010 12:47 Taurian

12:47

[Comment From KevinKevin: ]  Why not just by the MotionX GPS drive APP and get voice guided GPS today? Thursday April 8, 2010 12:47 Kevin

12:47

Sascha Segan:  Yes, I'm almost 100% sure what we hear today will apply to the iPod Touch. Thursday April 8, 2010 12:47 Sascha Segan

12:47

Joel Santo Domingo:  Taurian, iPod Touch will be supported, but for a fee, as usual Thursday April 8, 2010 12:47 Joel Santo Domingo

12:48

Sascha Segan:  Kevin, your GPS app is so unloved that you feel the need to shill it on our liveblog? Blech. Thursday April 8, 2010 12:48 Sascha Segan

12:48

[Comment From TaurianTaurian: ]  Thanks Segan Thursday April 8, 2010 12:48 Taurian

12:48

[Comment From FalconFalcon: ]  they wont be updating without any free for sue Thursday April 8, 2010 12:48 Falcon

12:49

[Comment From GuestGuest: ]  picture backround on the iphone is hackable.. Thursday April 8, 2010 12:49 Guest

12:49

[Comment From Midas from NLMidas from NL: ]  11 minutes!!! Thursday April 8, 2010 12:49 Midas from NL

12:49

[Comment From KevinKevin: ]  I assure you I dig it as a user... I was just resopnding to @hope Thursday April 8, 2010 12:49 Kevin

12:49

Sascha Segan:  Mark Hachman just Tweeted that they haven't let anyone into the room yet. Thursday April 8, 2010 12:49 Sascha Segan

12:49

[Comment From vol7ronvol7ron: ]  Multitasking 3rd party approved apps? Thursday April 8, 2010 12:49 vol7ron

12:50

Sascha Segan:  vol7ron, I think that's many people's #1 request and guess for today. Thursday April 8, 2010 12:50 Sascha Segan

12:50

[Comment From FalconFalcon: ]  no multitasking as i expect.... Thursday April 8, 2010 12:50 Falcon

12:50

[Comment From Joelw23Joelw23: ]  can't wait for geohots new jailbreak release! Thursday April 8, 2010 12:50 Joelw23

12:51

[Comment From Friend_of_FalconFriend_of_Falcon: ]  Hey falcon you already here.. did i missed something Thursday April 8, 2010 12:51 Friend_of_Falcon

12:51

[Comment From vol7ronvol7ron: ]  I think also the 1 combined Inbox is a guess and an accompanied re-designed search. Thursday April 8, 2010 12:51 vol7ron

12:51

[Comment From ChrisChris: ]  Apple's information sharing department is one strange entity...I bet you have to get screenings that are "Secret Service" level. Thursday April 8, 2010 12:51 Chris

12:51

[Comment From my upgrade due soonmy upgrade due soon: ]  mabye jobs will do something else revolutionary and do the conference in a corriedoor Thursday April 8, 2010 12:51 my upgrade due soon

12:51

[Comment From KevinKevin: ]  I do agree my actions do look like a cheap shill from a member of the MotionX team. But in fact I woulf rather buy an app to something, than have it in the core, Core apps can't be deleted. I am stuck with 2 calculators on my phone because I like touchcalc and can't delete native calculator. Thursday April 8, 2010 12:51 Kevin

12:52

[Comment From ShaunShaun: ]  Going to buy macbook pro tomorrow morning - should I get the 160 hard drive or 250? Thursday April 8, 2010 12:52 Shaun

12:52

[Comment From @Jonbirks@Jonbirks: ]  I heard that the background pic can only be set to a pic of Steve Jobs face!.. Thursday April 8, 2010 12:52 @Jonbirks

12:52

[Comment From vol7ronvol7ron: ]  I would like to see a wireless sync with iTunes implemented over WiFi. Thursday April 8, 2010 12:52 vol7ron

12:52

Sascha Segan:  Actually, the voice guided GPS question is really relevant. There's a thriving third party GPS software world out there for the iPhone right now. Five or six good apps at least. Apple would seriously hurt it with a first-party feature. Thursday April 8, 2010 12:52 Sascha Segan

12:52

Sascha Segan:  vol7ron, you and I are on the exact same wavelength. Thursday April 8, 2010 12:52 Sascha Segan

12:53

[Comment From KevinKevin: ]  @vol7ron - I'll be very disappointed if that is NOT in annoucement Thursday April 8, 2010 12:53 Kevin

12:53

Sascha Segan:  (And that's 824-849 Mhz, I think ... sorry, cell phone joke) Thursday April 8, 2010 12:53 Sascha Segan

12:53

Joel Santo Domingo:  @Shaun more space is always better, but the MBP is relatively easy to upgrade Thursday April 8, 2010 12:53 Joel Santo Domingo

12:54

[Comment From DaveRoushDaveRoush: ]  vol7ron Me too Thursday April 8, 2010 12:54 DaveRoush

12:54

[Comment From Joelw23Joelw23: ]  anyone know if the jailbreak teams will wait for this new os to come out before their release or if they will release it early to jailbreak the ipad? Thursday April 8, 2010 12:54 Joelw23

12:54

bheater:  I imagine this will be heavily titled toward iPad features. I can't see Apple stepping on their own toes that much. Thursday April 8, 2010 12:54 bheater

12:54

[Comment From ChrisChris: ]  @Shaun I would buy the 250...extra space always a plus Thursday April 8, 2010 12:54 Chris

12:54

[Comment From InkedMacHeadInkedMacHead: ]  Minutes away!! Thursday April 8, 2010 12:54 InkedMacHead

12:54

[Comment From JoeJoe: ]  So, who's live blogging this from Cupertino? Joel SD? Thursday April 8, 2010 12:54 Joe

12:54

bheater:  Our news editor, Mark Hachman. Thursday April 8, 2010 12:54 bheater

12:54

[Comment From DaveRoushDaveRoush: ]  Sascha: true, but how can it justify that against the free included apps on competing devices? If anything, it forces 3rd parties to make their products better.. to stand out. Thursday April 8, 2010 12:54 DaveRoush

12:55

[Comment From ShaunShaun: ]  Thanks, just want to make the right call - will be my computer for a few years Thursday April 8, 2010 12:55 Shaun

12:55

[Comment From @Jonbirks@Jonbirks: ]  A way to organize your apps please!! I have pages of them! And it can be hard to find what im looking for! Thursday April 8, 2010 12:55 @Jonbirks

12:55

[Comment From JoeJoe: ]  Ah, thanks Brian. Makes sense Thursday April 8, 2010 12:55 Joe

12:55

bheater:  The rest of us are at PCMag world headquarters in NYC. Thursday April 8, 2010 12:55 bheater

12:55

[Comment From ChrisChris: ]  @bheater I can imagine that... Thursday April 8, 2010 12:55 Chris

12:55

[Comment From ChristopherChristopher: ]  I'm really hoping for push Gmail, Multitasking, and wireless sync! Thursday April 8, 2010 12:55 Christopher

12:55

Sascha Segan:  Oh, push Gmail is a hideous omission right now. Thursday April 8, 2010 12:55 Sascha Segan

12:55

[Comment From chrischris: ]  there going to be pics from the event? Thursday April 8, 2010 12:55 chris

12:55

[Comment From ShaunShaun: ]  Yes push instead of mobile me Thursday April 8, 2010 12:55 Shaun

12:56

[Comment From TaurianTaurian: ]  which device do you people actually use at such event place? Thursday April 8, 2010 12:56 Taurian

12:56

bheater:  Hey Sascha, what's the over-under an an iPad nano being the "one more thing?" Thursday April 8, 2010 12:56 bheater

12:56

[Comment From David HDavid H: ]  wireless syncing would be good Thursday April 8, 2010 12:56 David H

12:56

Sascha Segan:  Joelw23, I think there's already a jailbreak for the iPad. http://www.pcmag.com/article2/0,2817,2362241,00.asp Thursday April 8, 2010 12:56 Sascha Segan

12:56

[Comment From danielelidanieleli: ]  it'd be great to refresh your podcasts wirelessly Thursday April 8, 2010 12:56 danieleli

12:56

[Comment From josh099josh099: ]  Sascha... Any idea when 4.0 will actually be made available? Thursday April 8, 2010 12:56 josh099

12:56

[Comment From vol7ronvol7ron: ]  I'm curious if there will be any talks about the iPhone 4[G?] hardware. Again, Wireless-N would be a nice feature. Thursday April 8, 2010 12:56 vol7ron

12:56

Sascha Segan:  Brian, I really think this will be all software, no hardware. That's been the pattern in the past. Hardware comes in June. Thursday April 8, 2010 12:56 Sascha Segan

12:56

bheater:  The jailbreak hit prior to the release of the device. Thursday April 8, 2010 12:56 bheater

12:57

bheater:  We're living in scary times, people. Thursday April 8, 2010 12:57 bheater

12:57

[Comment From JoeJoe: ]  One mroe thing ... if there is one .. willl be Verizon or TMo Thursday April 8, 2010 12:57 Joe

12:57

Sascha Segan:  josh099, I'm expecting 4.0 to become available with the launch of the iPhone 4 in June/July. That's at least been the past practice. Thursday April 8, 2010 12:57 Sascha Segan

12:57

Sascha Segan:  NO VERIZON iPHONE Thursday April 8, 2010 12:57 Sascha Segan

12:57

bheater:  A Verizon phone would require redesigned hardware. Thursday April 8, 2010 12:57 bheater

12:58

[Comment From bilibili: ]  and I am about the bluetooh opening!!! Thursday April 8, 2010 12:58 bili

12:58

Sascha Segan:  I think I'm just going to turn that into a macro and have my computer auto-post it every ten minutes. Thursday April 8, 2010 12:58 Sascha Segan

12:58

Joel Santo Domingo:  @danieleli you can update podcasts wirelessly via WiFi, 3G puts a cap on them (not too bad if it's a short audio podcast) Thursday April 8, 2010 12:58 Joel Santo Domingo

12:58

[Comment From zero1zero1: ]  @bheater your pcmag 1st got me, i was just listening to and didn't realize what day it was. Thursday April 8, 2010 12:58 zero1

12:58

[Comment From ShawnShawn: ]  I hope the comments get blocked here when the press conference starts. Thursday April 8, 2010 12:58 Shawn

12:58

CarolMangis:  Shawn, they will, for the most part! Thursday April 8, 2010 12:58 CarolMangis

12:58

[Comment From my upgrade due soonmy upgrade due soon: ]  if they can make a better email interface than RIM then that be one more new iphone customer they can add to the bunch Thursday April 8, 2010 12:58 my upgrade due soon

12:58

[Comment From josh099josh099: ]  Would they make 4.0 available to current iPhone users for download? Thursday April 8, 2010 12:58 josh099

12:58

[Comment From MatteeMattee: ]  i'm in Aus, it's 3am here, waiting for news! Thursday April 8, 2010 12:58 Mattee

12:59

[Comment From Joelw23Joelw23: ]  i know there already is a jailbreak, but the jailbreak software hasn't been released yet.. Thursday April 8, 2010 12:59 Joelw23

12:59

[Comment From DimitriyDimitriy: ]  Coming to you guys live from london! am very excited about this...its 6 pm here and everyone is glued to their live blogs. hopefully apple will deliver...they usually do Thursday April 8, 2010 12:59 Dimitriy

12:59

bheater:  Ha. Thanks. Glad to do my part in misinforming the populace. Thursday April 8, 2010 12:59 bheater

12:59

[Comment From KCMacKCMac: ]  @Sascha, please don't do that Thursday April 8, 2010 12:59 KCMac

12:59

[Comment From KevinKevin: ]  @daveroush I don't want NEW1st party Apps till Apple lets me delete or at least remove icon for existing 1st party apps. Thursday April 8, 2010 12:59 Kevin

12:59

Sascha Segan:  josh099, I'm pretty sure iPhone OS 4 will be free for existing iPhone owners and will cost $10-20 for iPod Touch owners. Thursday April 8, 2010 12:59 Sascha Segan

12:59

Mark Hachman:  OK, I'm in and live, apparently. Good morning! Thursday April 8, 2010 12:59 Mark Hachman

12:59

Sascha Segan:  And now the real fun begins. Thursday April 8, 2010 12:59 Sascha Segan

12:59

[Comment From vol7ronvol7ron: ]  @Sascha, but I heard Apple has a phone for the CDMA network ready to go. Thursday April 8, 2010 12:59 vol7ron

12:59

bheater:  What're they playing, Mark? Coldplay? John Mayer? U2? Thursday April 8, 2010 12:59 bheater

1:00	Joel Santo Domingo:  @ Taurian we usually use laptops connected via 3G cards when we're onsite Thursday April 8, 2010 1:00 Joel Santo Domingo

1:00	Mark Hachman:  First bit of news: Apple PR moved all those with laptops to the back four rows, as typing on the keyboards was "distracting". All those with iPads were allowed to sit where they wanted. Thursday April 8, 2010 1:00 Mark Hachman

1:00	Sascha Segan:  OK. From here on in we will be able to see your comments and we'll respond to them, but we won't post all of them. Thursday April 8, 2010 1:00 Sascha Segan

1:00	bheater:  I assume JooJoo owners are exempt? Thursday April 8, 2010 1:00 bheater

1:01	Joel Santo Domingo:  JooJoo users would be rebooting right about now Thursday April 8, 2010 1:01 Joel Santo Domingo

1:01	[Comment From johnd126johnd126: ]  @Mark we'll be able to tell ipad posts by the incorrectly typed letters ;) Thursday April 8, 2010 1:01 johnd126

1:01	[Comment From MatteeMattee: ]  is it full house? Thursday April 8, 2010 1:01 Mattee

1:01

Sascha Segan:  Batch comment answer: Dimitriy, I think 3G phones will be able to run the new software. Joe, I'm just "very confident" about the Verizon situation. Dayna, Apple does not allow video streaming of their events. MUDS, we expect new hardware in June. Thursday April 8, 2010 1:01 Sascha Segan

1:01	Mark Hachman:  Hipster pop music playing over the speakers. Of course, since I'm over 30, I have no idea what it is. Thursday April 8, 2010 1:01 Mark Hachman

1:02	[Comment From GuestGuest: ]  litzomania by phoenix Thursday April 8, 2010 1:02 Guest

1:02	Mark Hachman:  @mattee: We're all packed in like sardines. Developers and press alike. Thursday April 8, 2010 1:02 Mark Hachman

1:02	bheater:  Let's call it Animal Collective and move on. Thursday April 8, 2010 1:02 bheater

1:02	[Comment From kareljkarelj: ]  Wow. According to Gizmodo's Jason Chen, folks with cameras are being separated from the main group over at the Apple 4.0 event. Thursday April 8, 2010 1:02 karelj

1:02	[Comment From MatthewMurrayMatthewMurray: ]  Maybe it's just me, but I've heard people "typing" on iPads, and I don't think it's any quieter than on regular keyboards. Thursday April 8, 2010 1:02 MatthewMurray

1:03	Mark Hachman:  Sorry, not going to post many pics from the event here today. Not only am I crammed in here, I've been told that first priority is info. Might be pics later in the news story, if I can grab some. Thursday April 8, 2010 1:03 Mark Hachman

1:03	bheater:  Again, another reason to have the iPad (no camera, no keyboard=good seat). Thursday April 8, 2010 1:03 bheater

1:03	Mark Hachman:  Here we go. Thursday April 8, 2010 1:03 Mark Hachman

1:03	Joel Santo Domingo:  The Apple Store is still up, signs point to Software announcement only. Thursday April 8, 2010 1:03 Joel Santo Domingo

1:03	Mark Hachman:  Steve Jobs on stage. Thursday April 8, 2010 1:03 Mark Hachman

1:03	Sascha Segan:  Blake (Blake?! Hi, Blake!) I didn't know they switched away from subscription based accounting. Cool. Everyone who is asking about live video feeds, Apple formally prohibits it. There is no live video cast. Thursday April 8, 2010 1:03 Sascha Segan

1:03	Mark Hachman:  iPhone OS 4 " the next generation of the most advanced mobile operating system in the world" Thursday April 8, 2010 1:03 Mark Hachman

1:04	Mark Hachman:  Updates: iPad. Before we shipped it got great revews: Walt Mossberg quote on screen. Thursday April 8, 2010 1:04 Mark Hachman

1:04	Mark Hachman:  Ed Baig's quote featured. Will Tim Gideon get namechecked by Jobs? We'l find out. Thursday April 8, 2010 1:04 Mark Hachman

1:04	Mark Hachman:  As of today, Apple has sold 450,000 iPads. Thursday April 8, 2010 1:04 Mark Hachman

1:05	bheater:  250,000 of those were reportedly sold by the first day. Thursday April 8, 2010 1:05 bheater

1:05	Mark Hachman:  I'm told Best Buy is out of stock, Apple store. We're making them as fast as they can, the ramp up is going well, but evidently we can't make them [as fast as we can sell them]. We'll have to try harder. Thursday April 8, 2010 1:05 Mark Hachman

1:05	Mark Hachman:  250,000 iBooks downloaded on first day, 600K total. Thursday April 8, 2010 1:05 Mark Hachman

1:06	Mark Hachman:  1 Million + iPad apps downloaded on first day. 3.5M + to date. Thursday April 8, 2010 1:06 Mark Hachman

1:06	bheater:  JooJoo, by comparison, was reported to have sold around 100 units by launch. Thursday April 8, 2010 1:06 bheater

1:06	Sascha Segan:  Jose, we will not see new hardware today. We will see lots of new software features for the iPhone, iPod Touch and possibly iPad. The new iPhone is coming in June. Thursday April 8, 2010 1:06 Sascha Segan

1:06	Mark Hachman:  "For us, it was really about this." Cute pic of girl enjoying iPad. "We really didn't know if people are going to like it or not. So far, people seem to be loving it." Thursday April 8, 2010 1:06 Mark Hachman

1:07	Mark Hachman:  Users have downloaded well over 4 billion apps to date from the App Store. 185,000 total apps in the App Store. "It's accelerating." 3,500 iPad apps in the iPad store. It's also accelerating. Thursday April 8, 2010 1:07 Mark Hachman

1:08	bheater:  "We really don't know if people are going to like it or no?" Is Steve Jobs actually displaying humility? Thursday April 8, 2010 1:08 bheater

1:08	Mark Hachman:  Examples of iPad apps; Scrabble, Labyrinth, Toy Story, Miss Spider, "awesome driving games." Zillow (real estate), comics (Marvel). Weather, universe, Major League Baseball, ESPN, Epicurious. Thursday April 8, 2010 1:08 Mark Hachman

1:09	Mark Hachman:  More apps: iMDB, ABC turned out phenomenal app for the iPad. Sideways incredible, resolution fantastic. Reuters: lots of news apps, The Wall Street Journal, etc. Thursday April 8, 2010 1:09 Mark Hachman

1:09	Sascha Segan:  Repeating for folks who just joined: there is no video stream of this event because Apple prohibits it, and you're unlikely to hear about the iPhone and Verizon. Thursday April 8, 2010 1:09 Sascha Segan

1:09	Mark Hachman:  Lots of media and magazines highlighted. Buttering up the press or showcasing customers? Thursday April 8, 2010 1:09 Mark Hachman

1:09	Joel Santo Domingo:  MLB and ABC are killer apps for the iPad. here's hoping for Hulu Thursday April 8, 2010 1:09 Joel Santo Domingo

1:10	Mark Hachman:  Netflix, but no Hulu shown. Thursday April 8, 2010 1:10 Mark Hachman

1:10	Mark Hachman:  iPhone: Won the JD Power customer satisfaction award for last three years in a row. Thursday April 8, 2010 1:10 Mark Hachman

1:11	Mark Hachman:  Share of market-share use: Net Applications Feb. 2010 iPhone has 64 % market share. Everything together is just half the iPhone. Thursday April 8, 2010 1:11 Mark Hachman

1:11	Sascha Segan:  Mark Hachman is going to do straight reporting of what Apple is saying. Joel and I are the peanut gallery. Thursday April 8, 2010 1:11 Sascha Segan

1:11	Mark Hachman:  Sold 50M iPhones + to date. If you add iPhone touche 80M+ iPhones and ipod touches sold. Thursday April 8, 2010 1:11 Mark Hachman

1:11	Mark Hachman:  Today: Developer preview of iPhone OS 4. Thursday April 8, 2010 1:11 Mark Hachman

1:12	Mark Hachman:  Ship it in Summer 2010. Developer preview released today. Thursday April 8, 2010 1:12 Mark Hachman

1:12	Mark Hachman:  1,500 new APIS. Lot of stuff. Devs can now access calendar, photo library, camera data, can put SMS inside apps. Automated testing tools released. And we're releasing framework called Accelerate. Thursday April 8, 2010 1:12 Mark Hachman

1:12	bheater:  If anyone had any doubt that the company was releasing another iPhone this summer... Thursday April 8, 2010 1:12 bheater

1:13	Mark Hachman:  Accelerate has 2000 APIs for accelerated math functions. Thursday April 8, 2010 1:13 Mark Hachman

1:13	Sascha Segan:  Just repeating what Mark just reported , iPhone OS 4.0 will ship "this summer." Thursday April 8, 2010 1:13 Sascha Segan

1:13	Mark Hachman:  In addition over 100 new user features. Thursday April 8, 2010 1:13 Mark Hachman

1:13	Mark Hachman:  Can crate playlists on phone, 5X digital zoom, tap to focus in video. Every photo geotagged. Places in the photo app. Can change home screen wallpaper. Bluetooth keyboards. Spell-check. Thursday April 8, 2010 1:13 Mark Hachman

1:14	Mark Hachman:  You can gift apps. So again, these are just a few end user features. Of those, we're going to to talk about 7 "tentpole" features. Thursday April 8, 2010 1:14 Mark Hachman

1:14	Joel Santo Domingo:  Bluetooth Keyboards on iPhones/iPod Touch. Finally! Thursday April 8, 2010 1:14 Joel Santo Domingo

1:14	Mark Hachman:  Multitasking! Thursday April 8, 2010 1:14 Mark Hachman

1:14	Sascha Segan:  Bang! Thursday April 8, 2010 1:14 Sascha Segan

1:14	Mark Hachman:  Now we weren't the first to this party, but we're going to be the best. Like cut and paste functions. Thursday April 8, 2010 1:14 Mark Hachman

1:15	bheater:  Now, if I'm not mistaken, Jobs's original argument against multi-tasking was battery life. Thursday April 8, 2010 1:15 bheater

1:15	bheater:  Certainly it's not as large of an issue with the iPad--but has the life improved much on the iPhone? Thursday April 8, 2010 1:15 bheater

1:15	Mark Hachman:  Don't do it just right, phone feel sluggish and battery life will go down. We've figured out a way to avoid those things. Thursday April 8, 2010 1:15 Mark Hachman

1:15	Sascha Segan:  Steve, yes, Apple just announced multitasking for the iPhone. Thursday April 8, 2010 1:15 Sascha Segan

1:16	[Comment From ChrisChris: ]  New ARM processor should fix the battery life. Thursday April 8, 2010 1:16 Chris

1:16	Mark Hachman:  Demo: cable to projector, slide to unlock. Jobs launches Mail. Looks at Mail message. URL to Web site. Goes to Web site, taken to browser. (So far, nothing special.) Thursday April 8, 2010 1:16 Mark Hachman

1:17	Mark Hachman:  Now want to go back and read mail. Can navigate back to home screen and go to Mail. Or Can double-click home button and a window opens up and shows running apps. Then click the app and go back to the page. Thursday April 8, 2010 1:17 Mark Hachman

1:17	Sascha Segan:  I'm pretty sure everything discussed today will be on iPod Touch and iPad as well as iPhone. Thursday April 8, 2010 1:17 Sascha Segan

1:17	Mark Hachman:  Can go back to eBay and tap apps. Want to play Tap Tap Revenge? Goes into game. Double-tap home button. Game pauses, and back to mail. Then back to the game. Thursday April 8, 2010 1:17 Mark Hachman

1:18	Joel Santo Domingo:  Home Screen Wallpaper: this will prevent some jailbreaking. Some JB just to get their pic on their homescreen. Thursday April 8, 2010 1:18 Joel Santo Domingo

1:19	Mark Hachman:  Scott Forstall, Senior VP of iPhone software takes stage. Thursday April 8, 2010 1:19 Mark Hachman

1:20

Mark Hachman:  How did we do that? How did we add multitasking? We looked at tens of thousands of apps in the App Store. Distilled the services to those needed. Implemented those services ourselves to preserve battery life. Providing them as APIs to developers while system preserves battery life. Thursday April 8, 2010 1:20 Mark Hachman

1:20

Sascha Segan:  Blake, I'm assuming that if a Last.fm client could play in the background, it could post the list of tracks to the Net. Also, everyone, Steve Jobs seems to hate Flash with a bizarrely personal passion that has gone beyond mere technical quibbles. Thursday April 8, 2010 1:20 Sascha Segan

1:20	Mark Hachman:  Service: background audio. None as popular as Pandora. 50 M registered users, stream customized stations to iPhone. If you left that app, music stopped. But no longer. Thursday April 8, 2010 1:20 Mark Hachman

1:21	Sascha Segan:  Ahhhh ... ha. It isn't 100% multitasking, is it? It looks like they're providing a restricted set of background services to app developers. Thursday April 8, 2010 1:21 Sascha Segan

1:21	bheater:  @Sascha, yes, and with the launch of the iPad, many publishers are following him, jumping on the HTML5 video bandwagon. Thursday April 8, 2010 1:21 bheater

1:21	Mark Hachman:  Demo time again. Tim Westergren on stage. Thursday April 8, 2010 1:21 Mark Hachman

1:21	CarolMangis:  For those who've just joined: Mark is at the event. everyone else is following and commenting on his news. Thursday April 8, 2010 1:21 CarolMangis

1:21	bheater:  Pandora CEO, FYI. Thursday April 8, 2010 1:21 bheater

1:21	Mark Hachman:  No exaggeration to say that iPhone single-handledly changed direction of Pandora. Thursday April 8, 2010 1:21 Mark Hachman

1:21	Mark Hachman:  (That's Westergren) Thursday April 8, 2010 1:21 Mark Hachman

1:22	Sascha Segan:  Wally, Apple will be able to control which apps multitask through their App Store approval process, and will be able to control how they multitask by only exposing a limited set of background services. Apple is in control. Thursday April 8, 2010 1:22 Sascha Segan

1:22	bheater:  The iPhone essentially saved Pandora, really. Thursday April 8, 2010 1:22 bheater

1:22	Mark Hachman:  Completely transformative moment for us. Growth rate almost doubled overnight. What's the one thing that can make the app much better. Took one day to make Pandora fully background aware. Thursday April 8, 2010 1:22 Mark Hachman

1:22	Mark Hachman:  Now can stream audio while I head over to Safari. Thursday April 8, 2010 1:22 Mark Hachman

1:23	Sascha Segan:  Mark, that's right. This "multitasking" means that 3rd parties will be able to use a limited, specified set of Apple-provided background services. Thursday April 8, 2010 1:23 Sascha Segan

1:23	bheater:  Pandora was early to the Internet radio party, but had since been eclipsed by sites like Last.fm and Slacker. Thursday April 8, 2010 1:23 bheater

1:23	Mark Hachman:  Not surprisingly, this just works. Pretty simple -- about what's you'd expect from a multitasking streaming music service. Thursday April 8, 2010 1:23 Mark Hachman

1:24	Mark Hachman:  25 percent of all music streamed every day is streamed over iPhone. Thursday April 8, 2010 1:24 Mark Hachman

1:25	Mark Hachman:  Forstall's back. Next service: VoIP. Led by Skype. Already connects more than 1 out of every 9 international phone calls on the planet. Until now, if you left the app, the app stopped. And couldn't receive phone calls, either. Thursday April 8, 2010 1:25 Mark Hachman

1:25	Mark Hachman:  What do you think happens now? Yep, if you lock the phone, you can now receive Skype calls. (This is rather significant, I'd say. David Ponsford from Skype demos it.) Thursday April 8, 2010 1:25 Mark Hachman

1:25	Sascha Segan:  Wow, VOIP in the background is a pretty big deal. Thursday April 8, 2010 1:25 Sascha Segan

1:26	bheater:  AT&T can't be happy about that. Moving calls from voice to data will cause an even bigger strain on the network. Thursday April 8, 2010 1:26 bheater

1:27	Mark Hachman:  Even if you're in another app, one tap takes you to the call. Just about 15 lines of code needed to implement it. Thursday April 8, 2010 1:27 Mark Hachman

1:27	Joel Santo Domingo:  To the late joiners, iPhone OS 4.0 Preview will be available to developers today, Normal users will have to wait until "this summer" Thursday April 8, 2010 1:27 Joel Santo Domingo

1:27	Mark Hachman:  Top of screen: Red status bar indicates that the Skype call is still active, even as the user surfs the Web or does something else. Thursday April 8, 2010 1:27 Mark Hachman

1:28	Mark Hachman:  Demo over. Forstall back. Thursday April 8, 2010 1:28 Mark Hachman

1:28	Mark Hachman:  Third tentpole app: background location. Thursday April 8, 2010 1:28 Mark Hachman

1:28	bheater:  The iPhone is becoming a big tent piece of hardware, I suppose. Thursday April 8, 2010 1:28 bheater

1:29	Mark Hachman:  Two classes of apps want to use location: GPS, like TomTom, Problem is until now, stop tracking location. iPhone OS 4 get directions from TomTom. Neat demo where music streams, but TomTom overlays spoken-word directions. Nice! Thursday April 8, 2010 1:29 Mark Hachman

1:29	Mark Hachman:  Another app wants to use location: social - networking apps, like Loopt. In this case, we use cell towers. Thursday April 8, 2010 1:29 Mark Hachman

1:30	Sascha Segan:  Navigation in the background is pretty excellent. Also, the fact that they're demoing TomTom means Apple is probably not doing their own voice-guided nav software. Thursday April 8, 2010 1:30 Sascha Segan

1:30	Mark Hachman:  It knows when you use from one cell tower to the next: 500-1,000 meters. It then wakes up and updates your location. Thursday April 8, 2010 1:30 Mark Hachman

1:30	bheater:  So, triangulation, not GPS. Thursday April 8, 2010 1:30 bheater

1:31	Mark Hachman:  Privacy: Previously handled by app-by-app panels. Now: indicator on status bar notifying if some app is asking for location. Also, fine-grained settings to disable location on app-by-app basis. Thursday April 8, 2010 1:31 Mark Hachman

1:31	Mark Hachman:  Logs location requests, too, for last 24 hours. Completely transparent on user location. Thursday April 8, 2010 1:31 Mark Hachman

1:31	Mark Hachman:  Next: push notifications. Thursday April 8, 2010 1:31 Mark Hachman

1:32	Mark Hachman:  Great for ESPN, etc. In 9 months. pushed 10 billion notifications. We're always connected and can coalesce multiple connections. Adding a new service, local notifications. Don't need a server, can be pushed right on the phone. Thursday April 8, 2010 1:32 Mark Hachman

1:33	Mark Hachman:  Next: task completion. Thursday April 8, 2010 1:33 Mark Hachman

1:33	Mark Hachman:  Some apps take a while to complete, like Flickt. Till now, if you left app, it would stop. Now, it continues to upload in background. Thursday April 8, 2010 1:33 Mark Hachman

1:33	Sascha Segan:  OK, batch of answers for the past five minutes. 1) They haven't said anything about video chat. 2) Or any non AT&T carriers. 3) We'll hear about hardware in June. 4) The Skype demo was over Wi-Fi. 5) Patience ... Thursday April 8, 2010 1:33 Sascha Segan

1:34	Mark Hachman:  Fast app switching, the final one. Stores state for each app and stores it in a quiescent state in the background. When you return, it's where you left it. Thursday April 8, 2010 1:34 Mark Hachman

1:34	Sascha Segan:  "Fast app switching" will make users think things are multitasking when they really aren't, by storing the state where things left off. Thursday April 8, 2010 1:34 Sascha Segan

1:35	Mark Hachman:  These are the seven services for multitasking . And that's just the first tentpole Thursday April 8, 2010 1:35 Mark Hachman

1:35	Mark Hachman:  2nd tentpole: folders. Thursday April 8, 2010 1:35 Mark Hachman

1:35	bheater:  Hence major battery savings. Thursday April 8, 2010 1:35 bheater

1:35	Mark Hachman:  Want a better way to organize apps and a better way to find them. Folders fit the bill. Thursday April 8, 2010 1:35 Mark Hachman

1:35	Mark Hachman:  A bit of giggling in the audience. Folders? Thursday April 8, 2010 1:35 Mark Hachman

1:35	Sascha Segan:  We're likely to hear about which phone models will support the new software at the end of the event. That's the way it always goes. Thursday April 8, 2010 1:35 Sascha Segan

1:36	Joel Santo Domingo:  @atracy iPhone 3.0 supports tethering, it's just AT&T that doesn't support it Thursday April 8, 2010 1:36 Joel Santo Domingo

1:36	Mark Hachman:  Drag one app on the other, and it creates a folder. And it intelligently names the folder. OK, that's rather nice. Thursday April 8, 2010 1:36 Mark Hachman

1:36	bheater:  Folders seems contrary to the app-based GUI. More suggestive of tradition desktop-based OSes. Thursday April 8, 2010 1:36 bheater

1:37	Sascha Segan:  More answers. 1) There will never, ever, EVER be Java on an iPhone. 2) No hardware today. 3) No hardware today. 4) OS 4 will be available this summer, when the new hardware comes out. Thursday April 8, 2010 1:37 Sascha Segan

1:37	Mark Hachman:  Now the ability to change the wallpaper. Thursday April 8, 2010 1:37 Mark Hachman

1:37	bheater:  Apple is great at making really small features a huge deal. Wallpaper? Thursday April 8, 2010 1:37 bheater

1:37	[Comment From JoeJoe: ]  @bheater But folders will let people download more apps without losing them when they exceed 11 screens Thursday April 8, 2010 1:37 Joe

1:38	Mark Hachman:  Bunch of wallpapers. Nothing that interesting. Thursday April 8, 2010 1:38 Mark Hachman

1:38	Sascha Segan:  How many poles does this tent have? Is it like a wedding tent or something? A Cirque de Soleil tent? Thursday April 8, 2010 1:38 Sascha Segan

1:38	Mark Hachman:  It's a multidimensional tent, of course. Thursday April 8, 2010 1:38 Mark Hachman

1:38	Joel Santo Domingo:  So it's a Harry Potter Tent? Thursday April 8, 2010 1:38 Joel Santo Domingo

1:38	Mark Hachman:  Used to be able to see 180 apps. If you replace all the apps with folders, it's now over 2000. Thursday April 8, 2010 1:38 Mark Hachman

1:39	Mark Hachman:  Tentpole 3: enhanced Mail. Lots of great features. Thursday April 8, 2010 1:39 Mark Hachman

1:39	bheater:  Mark, the wallpapers are provided by Apple? No talk of customization? Thursday April 8, 2010 1:39 bheater

1:39	Mark Hachman:  Unified inbox! Thursday April 8, 2010 1:39 Mark Hachman

1:39	Mark Hachman:  So far, Apple wallpaprers, yeah. Thursday April 8, 2010 1:39 Mark Hachman

1:40	Mark Hachman:  All mail in one inbox, with more than one Exchange account. And with fast inbox switching, too. Also can organize by thread. Thursday April 8, 2010 1:40 Mark Hachman

1:40	Sascha Segan:  The iPhone will not get Flash or Java. Steve doesn't like having code interpreters other than his own on the device. Sorry. Thursday April 8, 2010 1:40 Sascha Segan

1:40	Mark Hachman:  Can follow the conversation all along. And can open attachments. Tap on it and open it with an app from the app store. Thursday April 8, 2010 1:40 Mark Hachman

1:41	Mark Hachman:  Applause from the audience. Sort of embarrassing. Thursday April 8, 2010 1:41 Mark Hachman

1:41	Mark Hachman:  iPhone OS 4 adding iBooks. iBook reader. Thursday April 8, 2010 1:41 Mark Hachman

1:42	Mark Hachman:  Looks the same on the iPhone and the iPod touch as it does on the iPad. But a little smaller, of course. Thursday April 8, 2010 1:42 Mark Hachman

1:42	Mark Hachman:  Wireless sync current page and bookmarks betwen devices. And a free "Winnie the Pooh" book, too. Thursday April 8, 2010 1:42 Mark Hachman

1:43	Mark Hachman:  Labored over that with the iPad. What book to include: And "Winnie the Pooh" won. Thursday April 8, 2010 1:43 Mark Hachman

1:43	Mark Hachman:  Forstall: 5th tentpole: great features for enterprise. Thursday April 8, 2010 1:43 Mark Hachman

1:43	Mark Hachman:  Even better data protection. Can encrypt all the attachments with a PIN code. Can encrypt data inside app. Thursday April 8, 2010 1:43 Mark Hachman

1:44	Joel Santo Domingo:  For those asking about the Apple Developer program. Basically you have to sign up and pay an annual fee of $99 http://developer.apple.com/programs/which-program/ Thursday April 8, 2010 1:44 Joel Santo Domingo

1:44	Sascha Segan:  So recapping, the five tentpoles so far are 1) Seven background services. 2) Folders. 3) Wallpapers. 4) iBooks. 5) Enterprise features. Thursday April 8, 2010 1:44 Sascha Segan

1:44	bheater:  "Winnie the Pooh" is actually a pretty good choice. Kids books demonstrate the graphic capabilities of the device far better than standard prose. Thursday April 8, 2010 1:44 bheater

1:45

Mark Hachman:  Sybase, Mobile Iron and others build enterprise solutions for companies. Can manage the deployment of iPhones. So, mobile device management. Next: wireless app distribution. Until now, the employee would have to plug into iTunes to get apps; Not now. Can be distributed from own server. Exchange Server 2010 and Juniper and Cisco VPN support. Thursday April 8, 2010 1:45 Mark Hachman

1:45	Sascha Segan:  The seven background services are Apple's pseudo-multitasking play. Many apps will appear to be multitasking, but it's not true 100% multitasking. Thursday April 8, 2010 1:45 Sascha Segan

1:45	Mark Hachman:  5th tentpole: Game Center. Thursday April 8, 2010 1:45 Mark Hachman

1:46	bheater:  Steve Jobs clearly does not see a lot of tents in his line of work. Thursday April 8, 2010 1:46 bheater

1:46	Mark Hachman:  More than 50,000 game and entertainment titles on the App Store. Just blow them out f the water (Nntendo, Sony) want to make gaming even better. Thursday April 8, 2010 1:46 Mark Hachman

1:46

Sascha Segan:  Oh, sorry. I forgot to mention enhanced mail as a tentpole. I think I'm getting confused with my tentpole numbers here. In any case, enterprise deployment and management is a direct hit at RIM. But Apple's not going to get much traction against RIM in the US if they stick with one carrier. Thursday April 8, 2010 1:46 Sascha Segan

1:46	Mark Hachman:  Matchmaking: find 3 others that you want to play against. Leader boards, even achievements. Thursday April 8, 2010 1:46 Mark Hachman

1:47	Mark Hachman:  Preview in OS 4 and available for everyone later this year. Thursday April 8, 2010 1:47 Mark Hachman

1:47	Mark Hachman:  Jobs: Seventh tentpole is IAd Thursday April 8, 2010 1:47 Mark Hachman

1:47	Sascha Segan:  Josh points out, accurately, that rich people's tents tend to be more extensive than the ones we build in our living rooms. Thursday April 8, 2010 1:47 Sascha Segan

1:48	bheater:  There were rumors that the company would launch its own mobile ad service. Thursday April 8, 2010 1:48 bheater

1:48

Mark Hachman:  Building it right into iPhone OS 4. Lot of those apps are free, and most of the rest of them are reasonably priced. "Developers have to find a way to make some money, and we want to help them... We think that most of this advertising really sucks, and we could make some contributions." Keep the free apps free, Jobs says. Thursday April 8, 2010 1:48 Mark Hachman

1:48	bheater:  Apple bought Quatro Wireless back in January. Thursday April 8, 2010 1:48 bheater

1:49	bheater:  Google is rooting for Apple to enter the game, so the FTC will get off its back, in the wake of its AdMob purchase. Thursday April 8, 2010 1:49 bheater

1:49	Mark Hachman:  On a mobile device, search isn't happening. People spending all the time in apps. When people want to go out to dinner, they're using Yelp. Thursday April 8, 2010 1:49 Mark Hachman

1:49	bheater:  Of course an Apple Mobile ad system would likely be iPhone-only. Thursday April 8, 2010 1:49 bheater

1:50	bheater:  I.e., mobile apps are taking revenue from the mobile Web. Thursday April 8, 2010 1:50 bheater

1:50	Sascha Segan:  Ouch. Mark just reported Steve Jobs saying "on a mobile device, search isn't happening," which, translated into English means, "hate Google hate hate hate aaaaaarrrrggghhh!" Thursday April 8, 2010 1:50 Sascha Segan

1:50

Mark Hachman:  30 minutes of each day using apps for the typical user. Let's say we put an app every 3 minutes. About the same as every TV commercials. Now let's say we have that on all iPhone devices. That's 1 billion ads per day. That's an incredible demographic. Thursday April 8, 2010 1:50 Mark Hachman

1:50	bheater:  Dan Costa just wrote a great piece about the developer conflict between Mobile apps and the mobile Web, up on PCMag, right now. Thursday April 8, 2010 1:50 bheater

1:50	Sascha Segan:  At the end of the event I'll sum up for you guys what they DIDN'T announce. Thursday April 8, 2010 1:50 Sascha Segan

1:51	Mark Hachman:  Ads on the Web not capable of delivering emotion. What we want to do with iAds is deliver interaction (like the Web), and also emotion (like TV). Thursday April 8, 2010 1:51 Mark Hachman

1:51	Mark Hachman:  iAd= emotion plus interactivity. Thursday April 8, 2010 1:51 Mark Hachman

1:51	bheater:  Dan Costa: Ditch Mobile Apps, Invest in the Mobile Web: http://www.pcmag.com/article2/0,2817,2362388,00.asp Thursday April 8, 2010 1:51 bheater

1:52	bheater:  Also, there are rumors today that Apple is ending its Get a Mac campaign, so, no mobile Hodgman. Thursday April 8, 2010 1:52 bheater

1:52	Mark Hachman:  iAds: Will keep you in app. Web ads yank you out of browser and go to the company's Web page. We have figured out how to do interactive video content without ever taking you out of your app. Thursday April 8, 2010 1:52 Mark Hachman

1:52	Mark Hachman:  Built right into OS, and for developers to add this to apps will take an afternoon. Apple will host the ads, and give devs 60 percent of the revenues. Thursday April 8, 2010 1:52 Mark Hachman

1:53	bheater:  Wow, Apple's pulling 40-percent of the revenue from iAds. Thursday April 8, 2010 1:53 bheater

1:53	[Comment From MJMJ: ]  If they push any freakin' ads to my iPhone, there'll be emotion, all right... Thursday April 8, 2010 1:53 MJ

1:53	Mark Hachman:  A few iAds for popular iPphone apps that Apple mocked up. Example ad: Toy Story 3. "I've seen it; it's really good." Thursday April 8, 2010 1:53 Mark Hachman

1:53	Mark Hachman:  All done in HTML5, Jobs says :) Thursday April 8, 2010 1:53 Mark Hachman

1:54

Sascha Segan:  Several of these tentpoles seem to be attacks on the strengths of Apple's competitors. The enterprise pole is a hit at RIM's core. Game Center pre-empts Windows Phone 7's XBox Live integration. And iAds hits at Google's presumed long-term strategy for Android. It's all very strategic. Thursday April 8, 2010 1:54 Sascha Segan

1:54	bheater:  HTML5=no Flash. Thursday April 8, 2010 1:54 bheater

1:54	bheater:  Will iAds mean more free apps? Thursday April 8, 2010 1:54 bheater

1:54	[Comment From Michael MillerMichael Miller: ]  would folders work for documents? Or just apps? Thursday April 8, 2010 1:54 Michael Miller

1:55	Mark Hachman:  Toy Story 3 ad: listen to voices of characters, and HTML 5 "Price is Right" wheel of videos. Thursday April 8, 2010 1:55 Mark Hachman

1:55	Sascha Segan:  I see a lot of comments of people not wanting "ads on their phone," but I suspect that's a knee-jerk reaction. A lot of people are willing to accept ads in exchange for free stuff. Thursday April 8, 2010 1:55 Sascha Segan

1:55	Joel Santo Domingo:  Interpretation: iAds will replace the mishmosh of in-app ads we see on free aps today Thursday April 8, 2010 1:55 Joel Santo Domingo

1:56	Mark Hachman:  Example game of "Concentration". And wallpapers. And theater locations and times. Thursday April 8, 2010 1:56 Mark Hachman

1:56	bheater:  Location-based iAds can't be too far off. Thursday April 8, 2010 1:56 bheater

1:56	Mark Hachman:  Toy Story Mania game that the ad can sell right in the app. Thursday April 8, 2010 1:56 Mark Hachman

1:56	Mark Hachman:  Nike ad demoed. Thursday April 8, 2010 1:56 Mark Hachman

1:57	Mark Hachman:  "None of these folks are endorsing us in any way. We just love their brands. We just love their products." Thursday April 8, 2010 1:57 Mark Hachman

1:57	bheater:  Is Tiger Woods's father involved? Thursday April 8, 2010 1:57 bheater

1:57	Mark Hachman:  No, it's basketball. :) Thursday April 8, 2010 1:57 Mark Hachman

1:57	bheater:  Mark, what brand of shoes is Steve wearing? Thursday April 8, 2010 1:57 bheater

1:58	Mark Hachman:  Can flick through the history of Nike shoes. Again, these are all Apple-designed mockups, not offiicial ads. Thursday April 8, 2010 1:58 Mark Hachman

1:58

Sascha Segan:  I think some of the commenters are misunderstanding iAds. These are ads within apps. They're not going to splash an ad on your home screen while you're in a phone call, or push them to you while you're doing something else. Apple's trying to replace a mishmash of current in-app ad solutions with their own single solution. Thursday April 8, 2010 1:58 Sascha Segan

1:58	Mark Hachman:  Thanks, to Apple PR, I'm sitting next to the only guy here who has a raging cold. Thursday April 8, 2010 1:58 Mark Hachman

1:59	Mark Hachman:  Another ad demoed, with video, for Target. Thursday April 8, 2010 1:59 Mark Hachman

1:59	[Comment From GabeGabe: ]  @ Sascha thanks for explaining that to us Thursday April 8, 2010 1:59 Gabe

1:59	Sascha Segan:  The reason Steve is spending so much time on the ads is because this is a developer event, not primarily an announcement for consumers. iAds is the part of this that directly drives money to developers. For that audience, it's huge. Thursday April 8, 2010 1:59 Sascha Segan

1:59	[Comment From Matt RayMatt Ray: ]  @Mark At least it is a raging "cold"... Thursday April 8, 2010 1:59 Matt Ray

1:59	Mark Hachman:  "Build your own dorm room" ad. Pick a demographic, pick a college, etc. Thursday April 8, 2010 1:59 Mark Hachman

2:00	Mark Hachman:  Example of three ads that are very easy to make. In addition to ad agencies, there are hundreds of thousands of app developers that can make these things. Thursday April 8, 2010 2:00 Mark Hachman

2:00

Sascha Segan:  It looks like app developers will control when ads get shown. You're not going to get splashed with random, intrusive ads, unless that's what a developer wants (and that app will probably then get rated down in the App Store.) This really isn't that scary for anyone who isn't running a competing ad network. Thursday April 8, 2010 2:00 Sascha Segan

2:01	Mark Hachman:  That was iAd, and that was the 7th tentpole. Let's review. Thursday April 8, 2010 2:01 Mark Hachman

2:01	Mark Hachman:  (reviews tentpole subjects) Thursday April 8, 2010 2:01 Mark Hachman

2:01	[Comment From TonetelTonetel: ]  Can we still build our own custom ads? Or do we have to use this new framework or whatever it is? Thursday April 8, 2010 2:01 Tonetel

2:01	Mark Hachman:  These are just 7 of over 100 user features and over 1500 APIs in iPhone 4. Thursday April 8, 2010 2:01 Mark Hachman

2:01	Mark Hachman:  Developer preview today. Can use the new APIS now. Developer.apple.com Thursday April 8, 2010 2:01 Mark Hachman

2:02	Mark Hachman:  For users this summer: iPhone 3GS and iPod Touch 3rd generation (32- 64-GB) Thursday April 8, 2010 2:02 Mark Hachman

2:02	Mark Hachman:  iPhone 3G and iPod touch 2nd gen WON'T run some things, like multitasking. Thursday April 8, 2010 2:02 Mark Hachman

2:03	Sascha Segan:  Looks like the iPhone 3G may not have a fast enough processor to handle all of the new features. Sad, but understandable. Thursday April 8, 2010 2:03 Sascha Segan

2:03	Mark Hachman:  Short break of about 5 minutes before Q&A starts. Thursday April 8, 2010 2:03 Mark Hachman

2:03	bheater:  Remember, kids, the "s" is for "speed." Thursday April 8, 2010 2:03 bheater

2:03	Sascha Segan:  Also, remember that "this summer" there will be a new iPhone model, and the iPhone 3GS will become the "old model!" Thursday April 8, 2010 2:03 Sascha Segan

2:03	[Comment From MattSMattS: ]  developer.apple.com/iphone is down atm. "We'll be back soon" Thursday April 8, 2010 2:03 MattS

2:04	[Comment From Mark MMark M: ]  If Mark can ask a question at q&a, "When will this (if ever) move to the Ipad platform?" Thursday April 8, 2010 2:04 Mark M

2:05	[Comment From JoahJoah: ]  it comes in the fall Thursday April 8, 2010 2:05 Joah

2:05	[Comment From SagarSagar: ]  can someone ask about opera?!?!? Thursday April 8, 2010 2:05 Sagar

2:05	[Comment From JasonBJasonB: ]  I get a lot of emails, and one thing I can stand is we can't open up wmv, Avi's, mpg's, that are attached in emails. Will this ever change? This drives me nuts Thursday April 8, 2010 2:05 JasonB

2:06	[Comment From VerizonboyVerizonboy: ]  Ask a question about the Verizon availability? Thursday April 8, 2010 2:06 Verizonboy

2:06

Sascha Segan:  OK folks. To recap so far. Things we didn't see. No carriers other than AT&T. No tethering. No video chat. No document folders. No true 100% multitasking. We saw lots of things, just not those things. And it looks like the iPhone 3G will get some of the new features, but not all. Thursday April 8, 2010 2:06 Sascha Segan

2:06	[Comment From Micheal RickshawMicheal Rickshaw: ]  Will I finally be able to stalk my neighbor from a comfortable distance. like restraining order of 200 ft or more comfortable. Thursday April 8, 2010 2:06 Micheal Rickshaw

2:06	[Comment From DanielDaniel: ]  Ask if Skype is allowed to add 3G support under their Verizon contract. Thursday April 8, 2010 2:06 Daniel

2:07	[Comment From BrandonBrandon: ]  Will they make any mention of Flash? Thursday April 8, 2010 2:07 Brandon

2:07	[Comment From ChrisChris: ]  Mark, can you ask about customizable backgrounds? Thursday April 8, 2010 2:07 Chris

2:07	Mark Hachman:  That was a quick five minutes. Thursday April 8, 2010 2:07 Mark Hachman

2:07	bheater:  That's for the law to decide, Michael. Steve Jobs doesn't control that--yet. Thursday April 8, 2010 2:07 bheater

2:07	bheater:  The Flash answer from Steve is always the same: no. Thursday April 8, 2010 2:07 bheater

2:07	[Comment From kozmikreiskozmikreis: ]  Ask about Bing replacing Google or not please? Thursday April 8, 2010 2:07 kozmikreis

2:07	Sascha Segan:  By "not true multitasking" I mean that apps will only be allowed to do seven specific things in the background. Scroll up, there's a list. Thursday April 8, 2010 2:07 Sascha Segan

2:08	bheater:  And now developers are beginning to adopt HTML5-based video, so Flash is even less likely than before (less than zero). Thursday April 8, 2010 2:08 bheater

2:08	[Comment From ZackZZackZ: ]  Will iAds take into account location via GPS, past internet searches/browsing, and apps already on the iPhone to dictate what type of ads will show up? Thursday April 8, 2010 2:08 ZackZ

2:08	Mark Hachman:  Jobs: Data usage requires attention. (So will data usage spike?, IDC asks) No, the assumption isn't accurate. Thursday April 8, 2010 2:08 Mark Hachman

2:08	[Comment From CraigWCraigW: ]  Will Apple ever put some type of message waiting notification (flashing pixels, etc.) on the iPhone so I don't have to turn it on to check? Thursday April 8, 2010 2:08 CraigW

2:09	Mark Hachman:  Q: The app distribution is an enterprise feature, but does it open the door to other app stores? Jobs: No. Forstall: Apps have signed certificate to only run on the iPhones that the enterprise owns. Thursday April 8, 2010 2:09 Mark Hachman

2:09	Mark Hachman:  Q: International launch? Jobs: Same time as U.S. launch. Thursday April 8, 2010 2:09 Mark Hachman

2:09	Sascha Segan:  Jason, my definition of "true multitasking" is that developers are allowed to spawn whatever threads they want to run in the background. Josh, Apple specifically forbid video streaming of this event. Thursday April 8, 2010 2:09 Sascha Segan

2:11

Mark Hachman:  Q: Will the social gaming network supplant ngmoco's network? Forstall: When you want a social network, the goal is that your friends are on. it. With a game, that all of your friends on it. We expect that developers will build it as the social network because it will be built in. Jobs: some of the gaming networks companies asked us to build it in. Thursday April 8, 2010 2:11 Mark Hachman

2:11	[Comment From JaredJared: ]  q: what is apple doing to address the constant network issues plaguing the data use on iPhone? What are the steps being taken to get to 4G? Thursday April 8, 2010 2:11 Jared

2:11	Mark Hachman:  Q: Are achievements like Xbox? Jobs: We're still working that out. Thursday April 8, 2010 2:11 Mark Hachman

2:12	[Comment From Peter BarlowPeter Barlow: ]  Is there any indication of a "Today" screen that summarises calender appointments, new mail and messages etc without unlocking phone? Thursday April 8, 2010 2:12 Peter Barlow

2:12	[Comment From TonetelTonetel: ]  So does this mean enterprise distribution is no longer limited to companies with 500 or more employees? Thursday April 8, 2010 2:12 Tonetel

2:12	Sascha Segan:  If past events are any guideline, this event will appear as a video recording on Apple's Web site and in iTunes tomorrow. They just forbid live streaming. Thursday April 8, 2010 2:12 Sascha Segan

2:12	Mark Hachman:  Q: Will there be restrictions on ads? Jobs (thinks) Yes, there wil be some. Can't run any ad on ABC, for example. Thursday April 8, 2010 2:12 Mark Hachman

2:13	Mark Hachman:  Jobs: iPhone OS will be on the iPad this fall. Thursday April 8, 2010 2:13 Mark Hachman

2:13	Sascha Segan:  Maria, for now, there has been no change in which mobile carriers support the iPhone. It's AT&T exclusively in the US, and lots of other carriers inother countries. Thursday April 8, 2010 2:13 Sascha Segan

2:13	Mark Hachman:  Jobs: No change on stance on Flash. Thursday April 8, 2010 2:13 Mark Hachman

2:14	Mark Hachman:  Q: Is there going to be an iAd development environment? Jobs: No need. Can choose tools as long as they're HTML5. One of the nice things: 100s of thousands of app developers. Thursday April 8, 2010 2:14 Mark Hachman

2:14	Sascha Segan:  "No change of stance on Flash," in English, means "I will hunt down Flash wherever it lies and destroy it, yea, I shall slay its descendants unto the seventh generation, I shall sow its fields with salt." Thursday April 8, 2010 2:14 Sascha Segan

2:14	[Comment From chadchad: ]  If they asked about Flash for the 100th time surely someone will ask about tethering Thursday April 8, 2010 2:14 chad

2:14	Mark Hachman:  Yeah, Sascha. Quick question, quick answer. "HTML 5" keeps cropping up, though. Thursday April 8, 2010 2:14 Mark Hachman

2:15	bheater:  Ride of the Valkyries plays in the background. Thursday April 8, 2010 2:15 bheater

2:16	[Comment From thebrucethebruce: ]  Will there eventually be an official app dev kit that runs in Windows? Thursday April 8, 2010 2:16 thebruce

2:16	Mark Hachman:  Q: What about timelines, such as in Twitter? Forstall: Works better with push notifications than anything else. Things we do in fast app switching, save all the state, etc.. It's actually very, very deep. Thursday April 8, 2010 2:16 Mark Hachman

2:16	[Comment From AngelAngel: ]  Mark, Can you ask about customizable icons? Thursday April 8, 2010 2:16 Angel

2:17	Sascha Segan:  Jason, you're right. Tethering is an AT&T issue, not Apple. Steve, you're right. HTML 5 hasn't been fully standardized, so to some extent it means whatever Apple wants it to mean ... very convenient ... Thursday April 8, 2010 2:17 Sascha Segan

2:18	Mark Hachman:  Jobs: "We just shipped the iPad on Saturday. Then we rested on Sunday." Thursday April 8, 2010 2:18 Mark Hachman

2:18	Mark Hachman:  Question on widgets: why don't we have them? Jobs: Don't rule anything out. Thursday April 8, 2010 2:18 Mark Hachman

2:18	Sascha Segan:  Hm. Apple is thinking about widgets. That's interesting. Thursday April 8, 2010 2:18 Sascha Segan

2:19	bheater:  Sascha, what are widgets in the context of a mobile OS? Thursday April 8, 2010 2:19 bheater

2:20	[Comment From JaredJared: ]  In computer software, a widget engine is a software service available to users for running and displaying applets on a graphical user interface, such as that of the desktop. Thursday April 8, 2010 2:20 Jared

2:20	Mark Hachman:  Jobs: If you put an ad in every 3 minutes, have ten ads in a half hour. Multiply that by the number of devices we have, and that's a huge number. (Recap of earlier quote). "This is highly interesting to them [ad agences]. Highly interesting." Thursday April 8, 2010 2:20 Mark Hachman

2:21	[Comment From JaredJared: ]  apple's iPhone OS and iPad is all widgetized anyway. Thursday April 8, 2010 2:21 Jared

2:21	Mark Hachman:  Don't know if I'm going to get a question in, guys. There's like 100 reporters here, and most have a question. And I think CNET sniped my opportunity. Thursday April 8, 2010 2:21 Mark Hachman

2:21	bheater:  The question seems to imply that they are something different than standard mobile apps. Thursday April 8, 2010 2:21 bheater

2:21	Sascha Segan:  There are some third parties doing widgets for iPhone in the sense of the term of widgets being small standalone programs written in Javascript that use a Web browser as their interpreter. (cough cough) Sex App Shop. Thursday April 8, 2010 2:21 Sascha Segan

2:22

Mark Hachman:  Jobs: 185,000 apps that get you into every corner of Internet don't exist on PCs. The iPhone is the first time in history that has ever existed. The first time in the history of the Internet that these apps are free, and the rest cost just a few bucks. We never had that on the desktop." Thursday April 8, 2010 2:22 Mark Hachman

2:22	[Comment From LavixLavix: ]  Apple iPhone Dev Center relaunched! iPhone SDK 4 beta is there! Thursday April 8, 2010 2:22 Lavix

2:22	Sascha Segan:  bheater is Brian Heater, our home page editor. Thursday April 8, 2010 2:22 Sascha Segan

2:22	bheater:  So, essentially cached Web content localized on the desktop. Thursday April 8, 2010 2:22 bheater

2:23	Sascha Segan:  Alex, yeah, widgets are like the Dashboard function on the Mac, or the Windows Sidebar. Thursday April 8, 2010 2:23 Sascha Segan

2:23	Mark Hachman:  (unintelligible question). Jobs; We have no plans to become a worldwide ad agency. We wanted to try and buy AdMob, and Google came in and snatched them up because we didn't want us to have them... We're just babes in the woods." Thursday April 8, 2010 2:23 Mark Hachman

2:23	Mark Hachman:  Jobs: We think we can make some real contributions to the industry. We're just getting started. Thursday April 8, 2010 2:23 Mark Hachman

2:24	[Comment From colbycolby: ]  yea if by babes u mean giant man eating beasts Thursday April 8, 2010 2:24 colby

2:24	Sascha Segan:  vol7ron, on one of Steve Jobs's slides it said "in-app SMS" Thursday April 8, 2010 2:24 Sascha Segan

2:24	[Comment From JaredJared: ]  Someone needs to ask him about his coffe date last week. Thursday April 8, 2010 2:24 Jared

2:25

Mark Hachman:  Why no multitasking on older devices? Jobs: No decisions to make. Some of the earier hardware can't support features like multitasking. Forstall: Will enable devs to see features of earlier devices and allow the to pick and choose which ones to support. Thursday April 8, 2010 2:25 Mark Hachman

2:26	[Comment From vol7ronvol7ron: ]  Thank you Sascha, and no response to wireless syncing? Thursday April 8, 2010 2:26 vol7ron

2:26	Mark Hachman:  "we're going to make these run on the widest number of devices" Thursday April 8, 2010 2:26 Mark Hachman

2:26	Sascha Segan:  vol7ron, correct, we haven't heard about wireless syncing. Here's the "lots of features in one list" slide: http://cache.gizmodo.com/assets/iphone40software/iphone40software68.jpg Thursday April 8, 2010 2:26 Sascha Segan

2:27	Mark Hachman:  Question on distracted driving. Jobs: I think we do more than most to connect phones into cars' control systems. Did that with iPod, and are doing more with iPhones. Controls on steering wheels, etc. Thursday April 8, 2010 2:27 Mark Hachman

2:27	Sascha Segan:  The iPhone 3GS, iPad and latest iPod Touch will get *all* of the new features. The iPhone 3G and older iPod Touches will get *some* of the new features, not including multitasking. Thursday April 8, 2010 2:27 Sascha Segan

2:28	bheater:  Mark, do you know which outlet the "distracted driver" person was from? Thursday April 8, 2010 2:28 bheater

2:29	Mark Hachman:  Q on unsigned applications. Jobs: Porn store for Android that you can go there. Can download them ,kids and friends can download them. It's a place where we don't want to go. Thursday April 8, 2010 2:29 Mark Hachman

2:29	Joel Santo Domingo:  For 32GB iPod Touches: if when you bought it, it was the "biggest iPod Touch", you're out of luck for multitasking. If the 64GB model was available, but you got the "cheaper model", then you can multitask with iPhone OS 4.0 Thursday April 8, 2010 2:29 Joel Santo Domingo

2:30

Sascha Segan:  Things we didn't see: No document folders. No live icons. No wireless syncing. No Verizon; no new carriers. No video chat. No 3G Skype. No new hardware. No Flash. No social network integration. No inter-app shared data pool. No app d/ls from outside the App Store. We saw lots of new things, just not those. Thursday April 8, 2010 2:30 Sascha Segan

2:30	bheater:  As Sascha mentioned earlier, there are plenty of non-Apple sanctioned porn workarounds on the phone for those who are so inclined. Thursday April 8, 2010 2:30 bheater

2:30

Mark Hachman:  Q on iPad reviews and reactions. What's surprising? Jobs: Again as I said, even though we've been using these internally for some time, working on them for a few years, still have butterflies in stomach. Never really know until you get it in customers' hands. Feedback we've had has been off the charts. People get it. People think it's a profound game-changer Thursday April 8, 2010 2:30 Mark Hachman

2:30	[Comment From Codemonkey85Codemonkey85: ]  No adding contacts to the homescreen. Thursday April 8, 2010 2:30 Codemonkey85

2:31	[Comment From AlexAlex: ]  proabably going to introduce those features when 4g comes Thursday April 8, 2010 2:31 Alex

2:31	Sascha Segan:  Remember folks, this is a developer event. A lot of the features at this event are designed for developers to be able to create more awesome apps. They're not immediate consumer features; they're puzzle pieces for coders. Thursday April 8, 2010 2:31 Sascha Segan

2:32	bheater:  And they have until summer to figure a lot of them out. Thursday April 8, 2010 2:32 bheater

2:32	Mark Hachman:  Jobs: If our competitors ever introduce a competitive product to iPad, they'll hope for 3500 apps in less than a year. We've had 3500 apps in 8 days. Thursday April 8, 2010 2:32 Mark Hachman

2:34	Mark Hachman:  Q: on App Store. Will it change? Jobs: App Store is not part of the release, and is programed on the server side. So we can constantly incrementally improve it. We're constantly interetsted in improving that. Thursday April 8, 2010 2:34 Mark Hachman

2:34	[Comment From MikeMike: ]  Can you ask them if they will block out other ad networks? Can a developer still work with other providers? What do long tail apps use? Thursday April 8, 2010 2:34 Mike

2:35	Sascha Segan:  No news on a Windows dev kit. Presumably they still want to sell Macs :) If you follow past experience, you'll hear about even more new features when the new hardware is announced in June. Apple always holds some features back. Thursday April 8, 2010 2:35 Sascha Segan

2:35	Joel Santo Domingo:  Apple's official OS 4 page is up: http://www.apple.com/iphone/preview-iphone-os/ Thursday April 8, 2010 2:35 Joel Santo Domingo

2:35	Mark Hachman:  Forstall: Game Center designed to help the viral spread of apps. If your friend has a game and you don't you can tap to download. Or gift it to one another. Thursday April 8, 2010 2:35 Mark Hachman

2:36	[Comment From Matt RayMatt Ray: ]  @Sascha Thanks! Thursday April 8, 2010 2:36 Matt Ray

2:38	Mark Hachman:  Another question on multitasking. Will these capabilities prompt older customers to upgrade? Jobs: touch sales curve has accelerated. A lot of the products out there have recently sold, so they will love the update. Thursday April 8, 2010 2:38 Mark Hachman

2:39	Mark Hachman:  Forstall: Don't need to kill apps, Quiescent state in background, so that they user doesn't have to kill unused apps. Thursday April 8, 2010 2:39 Mark Hachman

2:40	Mark Hachman:  Jobs: In multitasking, if you see a task manager, they blew it. Thursday April 8, 2010 2:40 Mark Hachman

2:40	Mark Hachman:  And that's it. Jobs wraps it up and thanks the audience. Thursday April 8, 2010 2:40 Mark Hachman

2:40	Sascha Segan:  That's it, folks! I'm heading out to write some trenchant and riveting analysis columns. Thanks for following along with us! Thursday April 8, 2010 2:40 Sascha Segan

2:40	CarolMangis:  Thanks, everyone, for joining us! Thursday April 8, 2010 2:40 CarolMangis

2:41	Mark Hachman:  Hope you enjoyed it. I have to run to file our news story! Thursday April 8, 2010 2:41 Mark Hachman

2:41	CarolMangis:  If you have more questions, please leave them as comments, and we'll try to answer them all. Thursday April 8, 2010 2:41 CarolMangis

2:41	[Comment From JoshJosh: ]  @ Mark and Sascha You guys did great, thanks! Thursday April 8, 2010 2:41 Josh

2:41	[Comment From JoeJoe: ]  It was fun, guys! Thanks for all the commentary! Thursday April 8, 2010 2:41 Joe

2:43