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Wednesday January 20, 2010
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 Amazon.com has unveiled a program that will give authors and publishers a larger share of revenue from each Kindle e-book they sell beginning on June 30, 2010.
The 70-percent royalty option offers 70 percent of list price, net of electronic delivery costs. It will be in addition to Amazon's existing DTP standard royalty option, and will not replace it.
As an example of how the new royalty option works, Amazon cites an $8.99 e-book, saying that the author would see $3.15 with the standard option and $6.25 with the new 70 percent option.
To qualify for the 70-percent option, books must be between $2.99 and $9.99, and the list price must be at least 20 percent below the physical book list price. In addition, the title must be available in all geographies the publisher has rights for, and only covers books sold in the U.S.
Last month, Amazon announced that the Kindle e-book reader was the most-gifted item in Amazon's history. Barnes & Noble recently introduced the dual-screen Nook, which competes with the Kindle and three new Sony models.
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