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Wednesday January 27, 2010
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 The iPad: it's a video player! A productivity tool! An e-reader! On the last attribute, at least, there's plenty of competition for Apple's new tablet.
Amazon, of course, has established itself with not only the world's largest marketplace for books, but a substantial number of e-books as well. And the company's Kindle dominates the e-reader space, although the company does not disclose the exact number of e-readers sold.
So, naturally, we asked Amazon was asked to comment on its latest competitor.
"Thanks for your inquiry," Andrew Herdener responded. "Customers can read and sync their Kindle books on
iPhones, iPod touches, PCs, and soon Blackberrys, Macs, and iPads. Kindle is
purpose-built for reading. Weighing in at less than 0.64 pounds, Kindle fits
comfortably in one hand for hours, has an e-ink display that is easy on the eyes
even in bright daylight, two weeks of battery life, and 3G wireless with no
monthly fees--all at a $259 price. Kindle editions of New York Times Bestsellers
and most New Releases are only $9.99."
Our followup question has not been responded to, so we'll have to read these tea leaves for you: basically, it seems that Amazon views the iPad as a platform, like the iPhone (with its own Kindle app) and views the Kindle as the one true e-reader. Which it may turn out to be.
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