Talk about a fail whale. Withings today announced that its recently introduced WiFi Body Scale now works with Twitter. Users can step on a scale and have their weight displayed nearly instantly, all over the World Wide Web. Why would a company create such a thing? Because it can, apparently. Says the company's general manager, Cedric Hutchings:

This social media feature was the next logical step in the evolution of the WiFi scale for our customers. Here at Withings we are committed to roll out new features and services on the field thanks to automatic updates. Adding this social functionality makes the WiFi scale by Withings the first true flagship of the Internet of Objects.

As the company is quick to point, results won't be automatically posted to Twitter; you'll have to enable that feature. Once enabled, the feature tweets your current weight and how much you've lost or gained. Ah, technology.

Quick, someone get Oprah on the phone.