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Thursday September 3, 2009
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This is beginning to reek a little of desperation. Volvo is now the latest automaker to sign on in offering three-month trials to Sirius XM satellite radio-equipped cars--in this case for certified pre-owned vehicles, similar to VW's offer from back in June.
The 3-month trial covers all certified pre-owned cars sold after September 1st, 2009. In addition, a 6-month trial for the "SIRIUS Everything" package is available on any 2010 Volvo equipped with satellite radio; it's also a standard feature on the new XC60 and S80 V8 (pictured). Will this bring on more subscribers? It's tough to say, given how growth has stalled, and that rumors swirled about the company going bankrupt earlier this year.
Last week, Sirius and XM introduced two new "dock & play" radios for home use.
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September 3, 2009 1:10 PM
Honda does this also. I recently purchased a Honda certified vehicle and it included 3 months of XM service. I let the service lapse after the trial period. Although I enjoyed it, I found it to be just like cable service: paying for lots of channels and rarely finding anything worth watching. The CD changer is proving to be much more fulfilling.