Borders Customers to Get Free Wi-Fi with Verizon Deal

Tuesday September 29, 2009

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Aiming for a larger share of the unemployed-slacker-wasting-time* market, Borders said it would partner with Verizon to allow customers of the 500 or so Borders bookstores free Wi-Fi.

The process is under way, and should be completed by mid-October, according to Borders.

"Re-engaging with customers as a serious bookseller is one of our strategic priorities," said Borders Group chief executive officer Ron Marshall, in a statement. "By offering free Wi-Fi, we are extending the open atmosphere of exploration that is at the core of every great bookstore experience and furthering the sense of community we have always fostered at Borders."

The deal won't require Borders customers to sign up for or already be a member of the Verizon network; according to a press release from the company, users will merely be offered a splash screen offering recommendations on new titles, special offers, and the ability to sign up for a Borders rewards card.

*Note: all slackers may not be unemployed.

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Posted By: Mark Hachman

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