The cameras are part of a marketing concept Sony calls Imageᶾ (pronounced "image cubed"). This marketing speak was first introduced to the company's camera line at the Las Vegas launch of a 20x super-zoom Sony Cyber-shot DSC-HX1.

Cameras in the Imageᶾ family have three ingredients: a fast BIONZ (pronounced "bee-onz") image processor, a redesigned Exmor R CMOS image sensor, and a premium Carl Zeiss or G Series lens. These additions enable the cameras to produce high-quality images and offer software-driven features such as quickly created panoramic images, advanced software noise reduction, and high-definition video capture. (More info on these technologies here).

For a glimpse at the inside schematics of the two new cameras, check after the jump.

The Sony Cyber-shot DSC-WX1.

The Sony Cyber-shot DSC-TX1.