Brick and mortar book mega-retailer Barnes & Noble has its sights set firmly on Amazon's Kindle. The company has already teamed up with Plastic Logic to sell a new ebook reader, and now iRex Technologies has joined the fight. The Dutch company is currently working on its own e-reader set for a release this fall.

Not that iRex is keeping this relationship exclusive, or anything. "We will change the dynamics of the consumer market," said the company's North American CEO, Kevin Hamilton, "users want to easily purchase content from a variety of sources and we allow them to read it on an IREX eReader as well as other devices."

iRex has been in the ebook space for a while now, having already brought a device called the iLiad to market.