"Star Trek" had one of the largest franchise presences on the Comic Con showroom floor, thanks in no small part to the recent cinematic reboot of the perennial favorite sci-fi series. It's a resurgence that Roddenberry Productions is more than happy to capitalize on.

Run by "Star Trek" creator Gene Roddenberry's son, Rod, the company has a number of projects aimed at prolonging "the Roddenberry vision." The company was largely present to promote its new sci-fi comic "Days Missing," and, interestingly, the Roddenberry Dive Team, which explore a largely undiscovered frontier.

I had the opportunity to sit down with Rod for a few minutes to discuss the company and learned, among other interesting things, that Gene's son didn't really watch "Star Trek" growing up, and was instead more interested in action series like "Starsky and Hutch." "I think it was over my head," he admitted.

Rod enjoys the series now, of course, having recognized that, ultimately, the show was more an examination of contemporary social issues than just regular old sci-fi. And now the company that he's taken over from his parents is focused on attempting to maintain that legacy.