TiVo is teaming up with Best Buy to offer TiVo-brand digital video recorders that integrate Best Buy content.

The two companies will develop a TiVo interface for DVRs sold at Best Buy that will integrate the retailer's digital content services.

"Best Buy and TiVo will investigate development of a series of consumer tips and insights that can be easily accessed for all kinds of digital home experiences, and Best Buy expects to explore opportunities with TiVo to provide unique Best Buy solutions that enable viewers to take greater advantage of transactional opportunities through the television set," they said.

What that actually entails has yet to be established, but in July 2008, TiVo teamed up with Amazon to let its customers purchase Amazon.com content from their TVs using the remote, so is a Best Buy purchase widget in the works?

Best Buy also sells MP3 downloads via its Rhapsody-powered digital music store, and offers video game downloads, so those offerings could be purchased through TiVos.

The companies also promised "on-demand access to Best Buy's trusted perspective in consumer electronics" but whether that means TiVo access to Best Buy's Geek Squad or just ads touting Best Buy products remains to be seen.

The Best Buy TiVo box will probably include some Best Buy marketing spiel; the retailer said it will use TiVo platform "to deliver educational and marketing messages directly to consumers."

"Customers continue to find new ways to access information and interact, on their terms, with brands they trust" said Barry Judge, Best Buy's chief marketing officer. "The TiVo alliance will open a new channel of customer interaction - we look forward to pioneering new media together."

Thursday's announcement is the latest in a string of partnerships for TiVo.

In March, TiVo and Blockbuster announced that they would team up to offer Blockbuster on-demand content via TiVo DVR boxes.

Also that month, TiVo partnered with SeaChange to provide improved video on-demand (VOD) availability, and Alticast to enable smaller multiple system operators (MSOs) not using tru2way to access TiVo content.

In September 2008, DirecTV and TiVo announced that they would extend their partnership to develop a high-definition DVR set-top box for DirecTV customers.