Anticipation for the iPhone 3GS helped make Apple's Web site the top destination among hardware manufacturers in May 2009, according to data from Nielsen.
Apple's site attracted 55.7 million unique viewers last month, and the average person stayed on the site for an hour and 14 minutes.
Those numbers are more than double Hewlett Packard, which landed at the number two spot with 21.2 million viewers. Dell rounded out the top three with 16.8 million visitors. Also in the top 10 were Sun Microsystems, Nintendo, Xbox, Gateway, MagicJack, Intel, and IBM.
Overall, the hardware manufacturers sub-category grew 22 percent since last year - from 57.3 million in May 2008 to 70.1 million in May 2009.
Apple also dominated in the blogosphere, where mentions of a "new iPhone", the iPhone 3G, or the iPhone 3GS jumped 1,226 percent week-over-week on June 8, the day of the 3GS announcement. Buzz dipped in the following weeks, but picked up on its release date, June 19.
The E3 video game conference also helped boost mentions of the top game consoles: Nintendo Wii, Microsoft Xbox 360, and the Sony Playstation 3. Online buzz for E3 2009 was 30 percent higher than buzz for E3 2008, Nielsen found.
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June 30, 2009 6:53 PM
Regardless of your Mac-Fan status, Apple has one of the most useful and well designed web sites going. From facts to tutorials to artist interviews, there are a lot of reasons to stay on the Apple site after you've arrived.
Me, I'm not a smart-phone fan - a 10 digit keypad, minimal memory, and a hands free option and I'm done. But, if I could get an iPhone for $99 on the Verizon network, I just might change my stripes.
July 1, 2009 3:52 AM
Apple knows how to keep up the buzz. But true that the design of their web sites is very good.
July 7, 2009 5:20 AM
This just shows Apple professionalism.