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Thursday May 28, 2009
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What's a premium company to do when its innovative designs are frequently copied by low-end competitors? Keep innovating and leave them in the dust.
Tivoli Audio, maker of eye-catching compact stereo equipment, just introduced two new lines of its NetWorks and Model One radios. The Networks Stereo Radio, which can tune in stations from around the globe via a WiFi connection, will soon be available in six new colors and four textures.
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The colors--including grass green, stone gray, ocean blue, carmine red,
midnight black, and frost white--offer a soothing palette that are
meant to fit with current decorating trends. The textures, however, in
patterns called zebra, chisel, lines, and V-stripes, demand attention
with their energetic, jazzy looks.
The Networks Stereo Radio includes a receiver unit with speaker, plus a
second speaker for stereo sound. Devices with the new colors and textures will sell
for $749.99 in September.
For the buyer looking for something
really special, however, Tivoli is partnering with Italian furniture
designer Giulio Cappellini to offer Networks and Model One radios with
lustrous new finishes. Using a nine-layer lacquer technique, the
Networks Stereo and Model One will be available in China blue, acid
green, and chestnut brown. The Networks Stereo with Cappellini finishes
will sell for $999.99 and the Model One for $289.99 when they're
available in September
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