In case you're wondering whether engineers are indeed as sexy as Intel makes them out to be: sadly, we may never know. Intel's latest series of ads use actors, not actual employees, at least in some cases.
Although I was unaware of this, Intel did disclose in a press release earlier this month, according to a spokesman:
"Several of the engineers we're personifying confided that acting isn't
within their comfort zone," said Sandra Lopez, Intel's global consumer
marketing manager. "We respect that and in the spirit of developing
tomorrow's 'normal' we appreciate that their focus is on winning
patents, not Clios," a reference by Lopez of the global advertising
awards competition.
The new subject: Ajay Bhatt, an Intel Fellow and its chief I/O architect, who apparently sashays through a roomful of swooning office drones acting, well, like a rock star. We've added Bhatt's official photo to the right; you can draw your own conclusions as to who might better fit the bill.
In the commercial, Bhatt is said to be the inventor of USB; Wikipedia is a bit more generous, crediting Intel,
Compaq, Microsoft, Digital, IBM, and Northern Telecom. "Intel produced
the UHCI host controller
and open software stack; Microsoft produced a USB software stack for
Windows and co-authored the OHCI host controller specification with
National Semiconductor and Compaq," Wikipedia says.
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