
Buy a Hyundai Genesis Coupe sports car and the important technology features come free: Bluetooth, iPod/music adapter, and an in-dash LCD display. How is it Hyundai can do this for a little over $20,000 but not the makers of $40,000 luxury sports cars except as $400-apiece add-ons? Despite the Genesis name, this is a 2+2 hardtop sports coupe, not a modified sedan, meant to compete with Ford Mustang, Chevrolete Camaro, and Dodge Challenger. And does it ever.
The Hyundai Genesis Coupe is the real deal. I drove both the 210-hp turbocharged four-cylinder Genesis 2.0T ($22,750 base) and 306-hp V6 Genesis 3.8 ($25,750 base to $31,750 loaded). The suspension is firm on all cars, really firm on the sports (track) models. Acceleration and handling range from good to awesome. Don't buy this car if you only want to look sporty. Pretender sports cars don't offer Brembo brakes. Except on just-paved asphalt, non-enthusiasts may find the ride harsh. Translation: You'll love it; your girlfriend wishes perhaps you weren't such a hard-core car nut. The four-cylinder has an appealing price but the V6 has the better, smoother engine, and a better automatic transmission (six-speed ZF vs. a five-speed). Buy either automatic and you get paddle shifters standard.
The Hyundai Genesis Coupe is not a reworked Hyundai Genesis sedan. It's much smaller (182 inches long vs. 196 inches). Instead, "Genesis" is Hyundai's code words for "rear-drive," and that's about all the two have in common other than amazing value. The back seat barely holds two people 5-foot-6; the trunk is not tall but It's deep and two can go away for a weekend with a reasonable amount of stuff.
Even if you don't buy one, raise a glass to toast Hyundai for forcing all the automakers to understand Bluetooth and a music adapter should be on every car. (Once an automaker turns it into an option, the connector costs more than your iPod or cellphone.) I had no problem hooking a couple phones to the car via Bluetooth, and connections were equally idiot-proof for an iPod, a music key, and a hard drive holding music. Unlike Ford's Sync, which uses the stupid term "user device," when you hook up an iPod, the display says "iPod." Hyundai makes it easier to see your music options because every car gets an in-dash LCD, even if it's monochrome on cars without navigation systems. That said, other automakers do a better job presenting the information on an LCD display.
The navigation option arrives this summer and prices are a bit hazy since it will be part of a package. One model gets standalone navigation and Hyundai says the price for the Hyundai-designed navigation will be right around $1,000; it's $1,250 presently on the Hyundai Sonata sedan and it's a good deal at the price. (This is not yet the fruits of the Hyundai-Microsoft R&D venture.) If Hyundai could bring navigation in for less than $1,000, that would be breathtaking, since most in-dash navigation runs $1,500-$2,100. Built-in navigation really needs to cost $500 since that's what a good Garmin portable navigation device costs. In other words, at $1,000, Hyundai navigation would be overpriced only by a factor of 2X, not 3X to 4X. In the world of auto manufacturing, that's progress.
I see two audiences for the Hyundai Genesis Coupe: under-30 men and women looking for a great deal in an all-round performance car (not just straight line performance), and menopausal males trying to regain their youth. There's not much you won't like so long as you take a reality-check test drive, bring along your significant other, and drive the Genesis Coupe on a variety of road surfaces. As with the Genesis sedan, Hyundai sets a price-performance benchmark for the world's automakers.
May 26, 2009 12:05 PM
How can Hyundai do it so cheaply? They're probably not saddled with ridiculous, burdensome union contracts, unlike Chrysler and General Motors. GM would sell this car for $40,000 and still lose several thousand dollars on every unit shipped.
May 26, 2009 1:21 PM
How they can do it so affordably? It helps that the Korean Won has been soft against the dollar, unlike the euro. That's also why you get good deals on Samsung TVs and LG air conditioners. - Bill Howard
May 26, 2009 1:22 PM
How they can do it so affordably? It helps that the Korean Won has been soft against the dollar, unlike the euro. That's also why you get good deals on Samsung TVs and LG air conditioners. - Bill Howard
May 26, 2009 2:59 PM
It also helps that their management isn't totally inept, takes a long-term view, and isn't focused solely on bonuses. If Hyundai management took over GM, they could make good cars at a good price, even with current union contracts.
May 26, 2009 8:56 PM
Better snap up one of these at a bargain while you can. Remember when Lexus was new and some people bought LS400's for $35k? Now you can't get an IS230 for that. Seriously, I just drove a V8 Genesis sedan for a test drive and I was very impressed. I think you could maybe buy it for $39 to $40K and it's a better sedan as it is today than the Lexus LS400 was when it arrived on the scene. I can only imagine how the coupe would be. I drive an Audi 07 RS4 daily so I know a "pig" when I drive it. The Hyundai Genesis, sir, is no pig as it truly delivers value and quality.
May 26, 2009 11:34 PM
I was one of those people who test drove Excels back in the day. If you had told me that Hyundai would be the force in the North American market that it is today, back then, I would have laughed in your face. They really have good quality cars available now. And Chrysler and GM are flirting with bankruptcy. LOL. Hyundai's next car should be called the Ironic.
June 6, 2009 2:25 AM
I bought the Genesis Coupe (3.8 Track) 2 weeks ago and I've been loving every minute of it. The acceleration is phenomenal, the exhaust sounds great, and it handles like a dream.
Click my name to see pics from the photo-shoot I had this past weekend.
June 19, 2009 1:34 PM
I bought a 3.8 Track about a month ago, and it has been a lot of fun to drive. However, the Bluetooth just plain sucks - the audio is not very good, and the voice command system seems limited. Also, no NAV was a disappointment.
August 18, 2009 3:08 PM
I think there price points are extremely smart. With much of their competition way above the 30K sticker price this car allows itself to really stand out in the crowd.