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Wednesday May 20, 2009
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A glimmer of good news for the U.S. car industry: Cadillac is the top brand two years running in the Vehicle Satisaction Awards survey by AutoPacific, a Tustin, CA, market research group. Hyundai is the "rising star" brand of the study because it improved in 40 of 48 measured areas, AutoPacific says. Toyota and stablemates Lexus and Scion had the most individual model winners, six, out of the 23 categories. Ford had four and Hyundai/Kia had three. The Lexus Ls 460 was the highest scoring individual model; the Cadillac Escalade was the highest scoring light truck.
AutoPacfic says the survey measures "how satisfied an owner is with his/her new car or light truck" and was conducted among 25,000 buyers or lessees at the end of 2008. It sounds a lot like another touchie-feelie survey, the J.D. Power APEAL (Automotive Performance, Execution, and Layout) survey of what excites buyers abou their new cars, but on that one Cadillac was sixth, behind Porsche, Jaguar, BMW, Mercedes-Benz, and Lexus. After the jump, the award winners:
2009 AUTOPACIFIC VEHICLE SATISFACTION AWARDS PASSENGER CARS: Premium Luxury Car - Lexus LS Aspirational Luxury Car - Hyundai Genesis Luxury Large Car - Lincoln Town Car Luxury Mid-Size Car - Lexus ES Premium Mid-Size Car - Hyundai Sonata Mid-Size Car - Ford Fusion Image Compact Car - Toyota Prius Compact Car - Mitsubishi Lancer Economy Car - Honda Fit Sports Car - Porsche 911 Sporty Car - Scion tC
LIGHT TRUCKS: Large Pickup - Dodge Ram 1500 Compact Pickup - Ford Explorer Sport Trac Luxury Sport Utility - Cadillac Escalade Large Sport Utility - Chevrolet Tahoe Premium Mid-Size Sport Utility - Ford Explorer Mid-Size Sport Utility - Jeep Liberty Luxury Crossover SUV - Land Rover LR2 Large Crossover SUV - Mazda CX-9 Premium Mid-Size Crossover SUV - Toyota Venza Mid-Size Crossover SUV - Volkswagen Tiguan Compact Crossover SUV - Kia Sportage Minivan - Toyota Sienna
HIGHEST SATISFACTION BRAND - Cadillac
2009 RISING STAR - Hyundai
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