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Thursday April 30, 2009
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Apple's wants the iPhone to be the next major gaming platform, a fact the company isn't making any bones about. This mission is reflected in the company's latest hire--one Richard Teversham, the senior director of business, insights and strategy for Xbox's European division.
Apple has never been known for gaming devices, a fact to which the mid-90s Pippin can sadly attest. With more than 9,000 games now available for download via the iTunes App store, however, such stigmas may become a thing of the past.
The real question here, I think is whether this hire also signals an improvement in the gaming capabilities of the company's computers. The last couple of Macbook refreshes have seen a push toward increased graphic capabilities, but when it comes to titles, the Mac OS is still far behind the PC.
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April 30, 2009 11:16 PM
"The real question here, I think is whether this hire also signals an improvement in the gaming capabilities of the company's computers. The last couple of Macbook refreshes have seen a push toward increased graphic capabilities, but when it comes to titles, the Mac OS is still far behind the PC."
Agreed, word for word. I mean, Quartz Extreme is great and all, but it's not DirectX, and while I know a number of happy Mac owners who just boot into a Windows partition to play their games on their MacBook Pros and Mac Pros, it'd be lovely if there were a day when they didn't have to!
May 4, 2009 1:03 PM
So Apple still need to copy... Oh, learn, from her competitors by hiring Microsoft employee?