Few companies in the tech world are so highly regarded for their product announcements that even the dates of their press conferences are the subject of shrouded speculation. Apple, of course, is not like most other companies, so when a "source" discloses that the company is planning an event for March 24th, it naturally becomes big news.

The date, of course, aligns with the company's general product cycle. The source told World of Apple that "the event would be similar to the notebook event held by Apple last October."

If the rumor is in fact true, the company will most likely use the event to refresh the iMac, Mac Pro, and Mac Mini lines.