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060%202010%20Prius.jpg
The new Toyota Prius delivers on its promise: better than 50 mpg in everyday driving. I found it was easy to beat 50 mpg in a mixture of city and highway driving and approach 60 mpg in suburban driving. Add in more efficient hybrid technology, a roomier cockpit, a raft of high-technology offerings such as active cruise control and lane departure warning, more comfort, and you've got one of the world's most desirable hybrid cars when it goes on sale in late spring. With even fewer hybrid quirks this time around, you might consider a Prius if you want a great midsize car, regardless of its hybrid drivetrain. You might even forgive Toyota for a couple blunders such as the lack of iPod adapters and funky, hard-to-read instruments. It's available in late spring as a 2010 model and probably little changed in price.

Hop in, press the start button, the instrument panel comes to life, and a small ready indicator shows it's okay to drive off after you push the stubby shift lever (now on the console) into Drive. If you like, choose one of the three dashboard engine management buttons that suits your driving style: EV, ECO, or PWR. Press the EV (electric vehicle) button and can you travel up to one mile at 25 mph before the gasoline engine kicks in, which is a nice trick for creeping away early in the morning or late at night without waking anyone or for annoying all the cars stacked up behind your self-satisfied, hypermiling self as you pull away from a traffic signal. The Prius defaults to ECO (economy) with smooth acceleration, or you can press the PWR (power) for more aggressive performance. If you need full power, you get it in any mode by flooring the throttle pedal. And there's more PWR to be gained for 2010 by flooring it, 134 hp total from gasoline and electric combined vs. 110 in the 2009 Prius. It now breaks 10 seconds 0-60 mph (9.8) which at least isn't embarrassing.



Unusual Dashboard Design
Toyota Prius
The 2010 Toyota Prius dashboard has been cleaned up with an elevated center console that blends nicely into the center stack. The hybrid status displays that used to be in the center stack LCD are now in the gun-slit-like opening at the base of the windshield. It takes some getting used to, even though the previous Prius had a similar slit for instruments. (In front of the driver are just the steering wheel and a blank expanse of dashboard.) Toyota divides the display cluster into thirds with driver information on the left, a multi-information display in the middle, and warnings & indicators on the right. Most drivers will see the driver information and MID areas as one. That's even though the middle section appears to be mounted farther out than the rest of the cluster; it's disconcerting to see. The odometer is off in the hybrid-economy MID section, not on the left with the speedometer in driver information, and it's small and hard to read. My co-driver on a recent Prius press trip, who has 20/15 corrected vision, had trouble reading parts of it. I suspect Toyota will be hearing from focus groups who find the gauges a) still a bit confusing and b) badly in need of a sizable font option.

Touch Tracer Display
Toyota Prius
Using the steering wheel buttons, you can toggle among several instrument panel economy displays, as well as adjust the basic audio controls. So that you don't have to take your eyes off the road right quite so much, when you press one of the steering wheel buttons, Toyota's Touch Tracer Display feature overlays a visual duplicate of the buttons in the instrument panel and the button you're pressing has an orange glow (see photo inset). That's a nice touch.

Same Offbeat Shifter in a New Location
Toyota Prius
Toyota continues the electronic shifter but it's less stubby and now on the console rather than the dash. Like a gamer's joystick, the shifter always snaps back to a centered position after you engage it, so you can't tell from its position if you're in forward, reverse, neutral, or what. To start out, you slide it left then down into Drive, or up for Reverse, or right and down for downhill engine / regenerative braking (the B on the shift knob). You look in the instrument cluster to see what gear you're in (see inset, which shows Park). But it's confusing how you put the Prius in Park. The cluster display appears to show an H-pattern shifter, with Park up and to the right, except there's no corresponding up-and-to-the-right on the shifter or the shifter legend. Instead, you push down on a separate Park button that's on the console near the shifter and the P button lights up.

Two other points of note about the photo above: The three engine management modes are conveniently located near the shifter. Also: Look hard and you'll also see the legend PlasmaCluster just below the display for climate control information. This refers not to a new type of display (it's an LCD, and not a particularly bright one), but rather an indicator that the Prius is equipped with a plasma generating air cleaner inside the cockpit.

More Subdued Efficiency Displays
Toyota Prius
The old Prius had big, colorful hybrid economy meters. Some people sniped that they were as much about showing off to the neighbors as getting information. Now it's part of the instrument cluster. Among the choices you can have are power flow among engine, hybrid battery pack, electric motor, and drive wheels (photo, upper left); a much simpler economy gauge (upper right) in the form of a horizontal bar that shows from left to right when the batteries are being charged, running on battery mode (the main bar to the midpoint), running on gasoline (right of midpoint), and when you're really stepping on the gas (the PWR bar on the right); energy usage in one-minute (shown) or five-minute increments (lower left); and mileage on past trips (lower right) that can be saved and recalled in case you want to settle a barroom bet and prove your mileage on a specific trip. With the energy monitors in the instrument cluster, you don't have to choose between that and seeing your route if you opt for the navigation system.

Bluetooth Optional, Some iPod Connectivity Eventually
Toyota Prius
Could there be a Prius owner who doesn't have a cellphone? Still, Bluetooth remains an option you can add, rather than standard equipment, which it should probably be on every car made. Any automaker who trumpets safety and doesn't make Bluetooth standard is out of touch with one of the key safety issues affecting American drivers, especially now that hands-free calling is the law in most states.

The real head-shaker is the lack of a meaningful iPod connection. Every Prius gets a line-in jack in the console and a second 12-volt adapter (photo). Later (no date set) Toyota will add a dealer-install option that gives you a USB jack for iPods and other music-containing devices; you can control the player from your Prius radio or steering wheel controls. That's for the Prius base audio system. Only. If you have a Prius with the JBL premium audio system or the navigation system, you're S.O.L. The best Toyota can point to is that if you get premium audio plus navigation plus Bluetooth, you can stream Bluetooth audio from some devices with rudimentary dashboard control (start, stop, volume). To have an all-new 2010 car that lacks full iPod control or, better, full control of every USB-connectible music device, suggests faulty judgment by product planners or the inability of a supplier to provide the right components. This is why the dictionary has words such as "boneheaded."

Active Cruise Control in a $25K Car
Toyota Prius
The Prius has a strong complement of high-end technology features more common in cars that cost $40,000 and up than ones with prices starting in the low $20s. They include:

  • Active cruise control. Switch on the Dynamic Radar Cruise Control (Toyota's term) button on the steering wheel, then set your cruise control switch, and if you come upon a slower car, it maintains a safe distance behind. The three horizontal bars in the photo above indicate it's at the maximum following distance (one bar is a closer but still legal following distance). The bottom car icon is your Prius; the top car icon indicates the radar has locked onto a car in front. Toyota wouldn't indicate pricing but said it would probably fall toward the higher end of the $1,000-$2,400 pricing spectrum for ACC. The Toyota version cuts out below 20 mph; costlier stop-and-go ACC uses multiple radar sensors that take you all the way down to 0 mph and then starts you up again.

  • Pre-collision system. An adjunct to ACC, the Prius pre-collision system warns you of an impending collision, pressurizes the brake lines for more effective stopping if you do come to your senses and slam on the brakes, snugs the seat belts, and if the driver doesn't take action, slows the car some, but won't stop the car completely. Some competitors' pre-collision electronics bring the car to a full stop. Not Prius. Toyota says it doesn't want to take too much control away from the driver.

  • Lane departure warning. Toyota calls it lane keep assist (LKA) and it does two things: Sounds a shrill beep if you start to drift across a line and then, if you're still clueless, nudges the steering wheel to bring the car back into lane. (So much for not wanting to take over for the driver.) Infiniti has a similar system except it uses a front brake to nudge the car back; Toyota uses the steering since it's an electrical not hydraulic system that's easier to manipulate. They're similar also in their fallibility: They don't steer you back about one time out of four on well-marked highways where the warning beep sounds. Which is probably okay since this isn't a self-driving car. As for the beep: It's the wrong way to warn the driver because it also tells the passengers what a lousy driver you are and lowers your sense of self-worth. Other automakers' lane departure warning systems vibrate the steering wheel, which warns only the driver, but there's research that a vibrating steering wheel freaks out some drivers (more often women than men and, no, this isn't a woman-driver joke). But there are other solutions possible, too, such as narrowly focused light beam that strobes (flashes) and is seen only by the driver, but not enough to be blinding the way Toyota's beep is deafening. Toyota needs to rethink its LKA system warnings pronto.

    Cool Standard Feature: Purse-Keeper Under the Console
    Toyota Prius
    The center console is higher than on most cars. So high that there's a big cutout under the console that allows you stash a good-size purse. It's the kind of feature women appreciate without the feature screaming out "chick car." You can place a loaded Burger King bag there, too, guys. It's also on the Lexus RX 350 and Lexus RX 450h hybrid.

    Unusual Optional Feature: Solar Sunroof
    Toyota Prius
    Optional on the 2010 Prius will be a solar sunroof. That is, you get a twofer: sunroof and solar panels. The price on this isn't set yet, either, but what you get in the solar department is a one-trick pony: The 1,500 watts delivered by the solar panels operate fans that exhaust super-heated cockpit air on sunny days, making the car cooler when you get in. The solar panels do not, however, trickle charge the hybrid battery, for instance if the battery back was half-full when you pulled into the commuter parking lot for the day. The option is bundled with remote air conditioning: Press a button on the remote key fob and the air conditioner starts up as you approach the car, without starting the engine, and runs for up to three minutes.

    Other Options
    Other options on the 2010 Toyota Prius:

  • Touchscreen navigation and backup camera. With XM satellite radio, JBL branded audio system with a four-disc CD changer, eight speakers, Bluetooth and streaming Bluetooth audio. The camera is especially useful because you can't see much out of the Prius' split rear window.
  • Leather upholstery. Leather seating is available. We drove a pre-production car (and automakers always warn that fit and finish may not be 100% yet), but they gray leather on our test car was not very leather-like.
  • Telematics. Toyota is adding a Mayday calling service, called Safety Assist, roughly on the order of GM's OnStar service: automatic crash notification, stolen car tracking, remote door unlock.
  • LED headlamps. They use less energy than halogen or Xenon headlamps.
  • 17-inch alloy wheels. It's not exactly a sport package, nor is the Toyota Prius a sports sedan, but this improves handling over the standard 15s.
  • Parking sonar. Toyota calls it Intelligent Parking Assist. That and the backup camera are important because of the poor rear visibility.
  • Keyless entry, ignition. Or Smart Key System.

    Hundreds of Improvements, Lighter Drivetrain
    Toyota Prius
    All the changes and upsizing that makes it a midsize car now added 100 pounds net weight to the 2010 Prius. But Toyota engineers took 25 pounds out of the drivetrain components, including the transaxle above (2009 Prius on the left in the photo above, 2010 Prius on the right). The water pump is electric rather than belt-driven; power steering also is electric. The nickel-metal hydride battery pack is smaller and provides 27 kilowatts of power, up from 25 Kw. Even the alloy wheels were redesigned for less wind resistance. The gasoline engine increases from 1.7 liters to 1.8 liters which is more efficient, Toyota says, because it provides the same performance at lower rpm.

    I've driven most every hybrid vehicle and the 2010 Toyota Prius seems have to the fewest electrical noises and clicking sounds that are disconcerting to someone used to a traditional gasoline-engine experience.

    Driving Impressions
    Toyota Prius
    This is the third-generation Toyota Prius with more than 1 million earlier models sold worldwide and 700,000-plus cruising American highways, all racking up better than 40 mpg. At a glance, Gen 3 looks a lot like Gen 2. From the side, you'll notice the peak of the roofline, or apex, is farther back for better aerodynamic efficiency and more rear headroom. A sharply creased edge line also helps airflow along the sides. It's about an inch longer (176 inches now) and an inch wider (69 inches).

    On the road, the 2010 Prius was a bit quieter, especially on the highway; on the old model, quiet wasn't at the top of Toyota's priorities list. You gain front seat legroom, rear seat headroom, and trunk space but at the cost of 2.6 inches of rear legroom. (It's still pretty good.) The Misty Gray leather on our test car reminded me of Bette Midler's early career, Bette imitating a man imitating a female cabaret singer, or in this case leather imitating vinyl that's trying to look like leather. Lexus says some components are pre-production and will improve by the team cars reach dealerships late this spring. Rear vision remains marginal and the split rear window still takes getting used to. Handling was okay and the larger wheels and tires on my test car helped. The voice-controlled navigation system was passable. I wish Toyota could use the sensational Remote Touch controller (think: BMW iDrive for non-Ph.D's) coming to the Lexus line starting with the Lexus RX 350 and Lexus RX 450h. I'm dumbfounded by Toyota's inability to provide useful iPod connections on all cars from day one.

    Should You Buy?
    Tiyota Prius
    The things troublesome about the Toyota Prius are minor in the scheme of things, even the missing iPod adapter. Things gone right are sensational. This is a car you could consider as a mainstream midsize car, not just something to ponder only you're in the market for a hybrid. That said, if you want to do well by the environment and also by your pocketbook, then you need to make non-emotional decisions about a car such as the Prius. Until Toyota sets the price, you won't be able to calculate a hybrid break-even and even then it's tricky because there's no gasoline-only version; you can't compare it to the Toyota Camry because it's a bit bigger and, anyway, it has its own hybrid version. I suspect the 2010 Prius won't be priced a lot different from the current 2009 Toyota Prius, with its base price of $22,720 including freight. Technology is holding down new car prices. In the case of the Toyota Prius, the Honda Insight will, too.

    The 2010 Prius gains a couple reworked colors including a different gray metallic, a pearl white instead of a white, a different shade of beige, and a deeper, truer blue metallic. Silver, black, and red continue. Gone are the light blue (Seaside Pearl) that appeared to be medium blue left to fade in the sun and a light woodsy green (Silver Pine Mica). Inside, there's that medium Misty Gray in addition the deep gray and beige upholstery choices. Check out especially Classic Silver exterior paint, Red (it makes the Prius look 5 mpg faster), and my favorite, Blue Ribbon Metallic.

    If you can live with a more compact car, you should look at the Honda Insight hybrid, which starts at $20,470. It has fewer hybrid bells and whistles, but its 40 mpg city / 43 highway is only marginally lower than Toyota's in terms of driving cost. Also look at the 2010 Ford Fusion, a very competitive new hybrid and one of the cars that is going to pull Ford back from the brink. Nice as the Ford is, if you want to go with the company that has the experience gained from building more than 1 million hybrids, the Toyota Prius will be the right choice for a lot of buyers. Including people who are thinking "midsize car," not just "midsize hybrid."

    Toyota Prius (2010)
    www.toyota.com
    EPA rating: 51 mpg city, 48 mpg highway, 50 mpg overall
    Pros: More efficient, quicker, roomier up front. Fewer weird hybrid-car sounds. Extensive safety features, options.
    Cons: Value and hybrid break-even point uncertain until price set (this spring). Confusing shifter. Hard-to-read gauges. Cheesy leather upholstery.
    Bottom line: The third-generation Toyota Prius gets hundreds of technical tweaks for better mileage, more performance, and more cockpit space. Even mainstream buyers should take a look. In such an amazing car, it's hard to believe Toyota forgot the iPod adapter.

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    Content Recommendations from Evri
    Posted by: Imee
    March 27, 2009 3:53 AM

    This is the most in-depth review of the 2010 Prius I've read so far. Pretty good eye there, my friend. Probably my favorite feature that you mentioned is that it's a lot quieter. For some reason, engine roars really bug me, even the distinctively quieter-than-normal ones.


    Posted by: MARCIA
    March 27, 2009 4:36 PM

    This new model looks like another winner for Toyota.
    My only complain about the previous Prius is when backing out of the garage, I would always scrape the bottom of the car, which made me feel like I was doing damage.
    I wish it was just a little higher off the ground to avoid that happening.


    Posted by: Tony
    March 27, 2009 6:56 PM

    Yes, there are Prius owners without cell phones and iPods.

    Any automaker who trumpets safety and doesn't make Bluetooth standard is out of touch with one of the key safety issues affecting American drivers...

    Actually, hands-free phones are just as dangerous as regular cell phones. You shouldn't be driving and yakking on the cell phone.


    Posted by: JL
    March 27, 2009 8:18 PM

    No ipod connection? The input jack accepts all portable music devices. What more could you want. My 1991 truck has no AC, no power windows, no power locks, no power mirrors and a 5 speed manual transmission. It only gets 22 MPH but it has been paid for since 1992. My $40 hands free bluetooth slides right on the visor and works fine.

    I do have to thank people like Bill Howard because individuals like him pump huge portions of their paychecks into the ultimate digital TV service, call waiting, caller ID, call forwarding, 10 MB internet access, unlimited iphone calls, satellite radio and onstar subscriptions.

    Without people like Bill Howard flushing huge amounts of money down the toilet each month our economy would be in even worse shape.


    Posted by: Kevin
    March 30, 2009 12:35 PM

    Audio that exits the headphone jack is inferior to audio that exits the dock connector. Having that said, USB is a must. I hope that they eventually allow the driver to change the tone for the lane change warning. I also expect the larger community will dive into tweaking the solar panel output, but not expecting much. Using solar takes sooo long to get good juice. Nice job on the review. I'm going to get one. The new Insight looks nice but the mpg is a little dumpy for the money.


    Posted by: Rich
    March 31, 2009 5:40 PM

    Nice review, thoughtful and more in-depth than others I've read. I'd like to hear if the audio information presented to the driver will include artist, song title, etc from CD's. I can't fathom why my 2006 Prius shows only track 1, track 2, etc as a CD plays, and ticks away the seconds played. No indication of time left to play a given track, just how long it's been playing. I know CD's are kind of old school, but there is no iPod plug in my Prius, so it's radio, CD or iTrip transmitter to plug into the iPod and receive the music on the FM dial. -Ever try one of those babies? Not exactly high fidelity. It makes me cringe to do that to digital audio. If Toyota's engineers don't have their audio ducks in a row this year, I hope they will soon, my 2006 model won't last forever, and I'm audiophile enough that this is important to me.


    Posted by: jared
    April 15, 2009 4:39 PM

    The gasoline engine increases from 1.7 liters to 1.8 liters

    Actually, the previous model Prius has a 1.5 liter engine.


    Posted by: Steve Doob
    April 21, 2009 6:22 PM

    Looks good, but do you have to get the navigation package to get the backup camera? What's the cheapest package that includes the camera?


    Posted by: Ty;er
    June 2, 2009 12:00 AM

    I have a couple of questions not addressed here (or toyota's website).
    1. Can you get a sunroof without the solar package? If so, how much?
    2. Is there only one drink holder in the front? (I.e. where are we to put our ipods that are connected through the Aux?...because the holder is next to the driver, will we not be able to see what is playing without picking up the ipod?)

    As a last note...how in the he77 did toyota ignore mp3 preferences!!!!!


    Posted by: Purushottam M. Patel
    July 23, 2009 2:07 PM

    Can I get this car w. solar roof, but without dvd based navigatiob system and w/o xm radio?

    Thanks.


    Posted by: fred
    August 11, 2009 4:00 PM

    This was one of the best reviews I´ve come across.
    I generally just heard of the Prius throgh a car show, I fell in love with the car. The only minor detail I didn´t like about the car, was the same as everyone else. That the car is not iPod friendly. I love the Mpg, the features that it brings. I know that my next by will be a Prius.


    Posted by: h smith
    August 26, 2009 4:08 PM

    recently purchased a 2010 prius lV and was wondering if there's a problem changing the standard 15 inch tires and wheels to the 17 inch tires and wheels which are standard on the prius V.
    and thanks for the great review. it's the most in depth and informative piece i've read about the car.


    Posted by: tiki tiki
    September 2, 2009 12:43 PM

    Who wants an ipod. I wont have the thing. I like my 2010 just like it is. What is missing is a way to install ham radio easily.
    Else, it is a great car!


    Posted by: iFred
    September 8, 2009 11:43 AM

    This was a good review, I do think that Toyota should have thought about putting the bluetooth capability standard and not have to dish out another 1k for the bluetooth plus an upgraded stareo system that you might not want in the first place. Some people and nagging about it not being iPod friendly but then again there is a way of working around that people, just buy a radio transmiter for you iPod and there you have it, or just buy the Aux Jack and done. Stop complaining cause you have to buy a little $20 cord. The money you saved on the last tank of gas you did buy the cable.


    Posted by: nelson
    November 12, 2009 9:31 PM

    I have a "05 prius- Love it but why do they not have electric seat (at les on drivers side?


    Posted by: bob wilson
    November 20, 2009 10:41 AM

    Electric seat?

    Jeesh, how soft are people?

    Electric seats slower to move. What's the advantage?

    Just reach down and scooch. This is still an economy car. Not luxury pricing.

    No wonder we're called the marshmellow people abroad.

    Mommy, how do I move foward without electricity?

    wtf?


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