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Friday January 30, 2009
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The BlackBerry Storm 9530, RIM's first touchscreen smartphone and an obvious nod to the iPhone 3G, carries a combined materials and manufacturing cost of about $203, according to iSuppli's Teardown Analysis Service—$30 more than what it costs Apple to build each iPhone 3G.
The report said that the Storm's total per-unit cost includes all parts and manufacturing, but excludes intellectual property (IP), royalties, licensing fees, software, shipping, logistics marketing, and other channel costs. The Storm's exact $202.89 total consists of $186 for components and other materials, and $16.07 for manufacturing. The total is $27 more expensive than what it costs RIM to manufacture each BlackBerry Bold, for purposes of comparison, according to iSuppli.
That compares with Verizon Wireless's up-front charge of $249.99 with a $50 rebate, bringing the total to $199.99—the same price that AT&T charges for the iPhone. The report notes that wireless carriers tend to subsidize cell phones, so determining profit margins is tough.
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January 30, 2009 11:31 PM
Yowch - that's pretty rough, especially for a device that by all accounts doesn't really match the iPhone (although should prove to Apple that the heat is on and people are coming for them).
I'm sure future revisions will cut costs if at all possible, but I'm really curious about what RIM is paying in IP as opposed to Apple. :)