PCMag Digital Network
Seen a hot gadget?  Tell Us   
Contact Us  
Sites We Like
Gearlog on Twitter
Gearlog for Kindle
GoodCleanTech Recycling Superguide
Categories:  

NEC%20exiting%20LCD.JPG

Is NEC shutting down its NEC Display Solutions business in the U.S.? Until NEC chooses to substantively respond to voice mail and emails I left with the company, we won't know for sure.

NEC included the above slide as a presentation accompanying its nine-month quarterly results, which will also result in 20,000 layoffs both in Japan and overseas.


The question is whether this means NEC is shutting down its NEC Display business, which officially covers projectors, LCD, plasma displays and monitors, pulling out of one or more categories, or something else altogether. NEC's corporate PR has so far refused to return calls, and the one email I received from corporate PR avoided the matter altogether. Late Friday, I was told by an external PR rep that NEC Display president Pierre Richer will speak to the matter on Monday, and that will be all until then.



At this point, I'm beginning to suspect the worst. After years of reporting in the tech industry, corporate PR generally responds pretty quickly to inquiries about a potential shutdown of a business. And it doesn't make any sense for the slide above (which I referenced in my requests for comment, naturally) to provide merely a hypothetical example of a business that could be shut down, but won't.

NEC Display Solutions markets desktop displays, both monitors and large-format digital signage; projectors; whiteboards; and new technologies including this curved display.

In its presentation, NEC also noted that "LCD decreases due to falling demand in mid-large size industry markets." No surprise there: DisplaySearch's fourth-quarter worldwide flat-panel display report already predicts sales of $124 billion will not be reached until 2014, five years later than its fourth-quarter 2007 report predicted. "Since then, a normal decline in panel pricing caused by capacity expansion has been deepened by a basic change in consumer behavior in reaction to economic problems," the report says.


We'll see what Richer says on Monday.


One other note: the other email I received back from NEC covered another comment the company made about its PC business, namely that the the company expects "greater losses from sales decrease" in European PC sales, forcing the company to consider "drastic action". "NEC is studying every possible option," spokeswoman Kosuke Yamauchi said in an email. "We will make a decision in the near future." NEC said it hopes to maintain its "No. 1 market share in Japan". The company also plans to "strengthen cooperation between PCs and mobile handsets".

Mixx It Mixx It Digg It Digg It StumbleUpon Toolbar Stumble Share More...

Content Recommendations from Evri
Posted by: alan h
January 30, 2009 11:28 PM

If NEC exits the display business, that would be unfortunate - NEC for the longest time made some of the highest quality (if not the best in many cases) displays on the market.

I'm actually pretty bummed about the curved display - I was just talking about this one in the office with some colleagues and how the product was supposed to be available in Q4 of 08, and while that was a horrible time to sell anything, it still sucks it never materialized. It looked so promising to the hardcore gaming community when it was shown at CES 2008.


Posted by: Dan McCoy
February 2, 2009 11:32 AM

The best CRT monitor I ever owned was made by NEC. I now have their 2690 LCD and it is again, the best LCD I've owned thus far. I've been contemplating a 30" LCD purchase and the first and likely only brand I was going to look for is NEC. I know the market is brutal but man. I'd hate to see NEC exit this business as their products and service would really be missed.


Posted by: Paul Senna
February 13, 2009 11:03 AM

I don't think NEC actually make any LCD's themselves anymore do they? and I can't see any mileage in staying in this market which is now dominated by the Koreans specifically Samsung and LG. It is interesting and perculiarly japaneses that the denials are not comming from the Japanese staff at NEC!! In the light of Pioneer's announcement that they are pulling out of the flat pannel business. I don't think the question should be is, but when. Sadly the outstanding quality of NECs flat pannels may be their downfall as they will find it increasingly difficult to compete and make margin in a credit crunch world where most of their key customers (The banking world) are suffering from toxic shock


* = required
    Remember Me?
  
Please keep your comments on topic. Intelligent, thoughtful comments and questions are appreciated. Comments that contain personal attacks or profanity may be edited or removed. Comments containing personal information such as phone numbers, credit card numbers, or addresses may be edited or removed. Comments with advertisements will be removed.


 
Info Centers
Special Offers
         
 
  Ziff Davis Home | Contact Us | Advertise | Link to Us | Newsletters | RSS Feeds | Ziff Davis Media International
Digital Edition Customer Service | Subscribe to PCMag Digital Edition | Reprints
AppScout | Cranky Geeks | DigitalLife | DL.TV | ExtremeTech | GearLog | GoodCleanTech | PC Magazine | PCMagCasts | Security Watch | Smart Device Central | TechSaver
AppScout Mobile | Gearlog Mobile | GoodCleanTech Mobile | PCMag.com Mobile
Privacy Policy | Terms of Service | Linking Policy | Contact Us
Copyright © 1996-2009 Ziff Davis Publishing Holdings Inc. All Rights Reserved. PC Magazine, the PCMag.com logo and Gearlog are registered trademarks of Ziff Davis Publishing Holdings Inc. Reproduction in whole or in part in any form or medium without express written permission of Ziff Davis Media Inc. is prohibited.