"Intel-based technologies will ensure retailers are well-positioned to move through the current economy into a successful and profitable future, while giving their customers more information faster and easier than ever before," said Joe Jensen, general manager, Intel Embedded Computing Division. "We hope the combination of improving a customer's retail experience, while also arming sales associates with more accurate information and reducing operations costs, such as electricity bills and maintenance, is a compelling proposition for the world's retailers to take advantage of what Intel technology innovation has to offer."

The concept was actually created by frog design, known for its work on the Sony Trinitron and Apple IIc. So if you don't like it, you're wrong.