I got a call from our lead audio analyst Tim Gideon before heading over to the Digital Experience event tonight at the Mirage Hotel in Las Vegas. Gideon really wanted to shoot a video of Samsung's latest MP3 player, the P3, the company's latest attempt to dethrone Apple's mega-popular iPod Touch.

The DAP features a three-inch TFT-LCD touch screen with EmoTure haptic feedback. The P3 also features DNSe 3.0 sound enhancement technology and integrated speakers.

Check out a video of Gideon taking us through the paces of a P3 demo unit, after the jump.

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