This year, he threw out the tidbit that 30% of all iPhones end up returned. "It's not because the phone is defective, it's because people find it complicated," he explained, saying that 25% of all phones end up returned because people find them too complicated. Needless to say, AT&T had no comment on Christopher's statement.

Christopher also said 10% of all phones end up coming back to stores with water damage. "You'd be surprised how many people drop their phones in the toilet. We get all kinds of people dropping their phones in the toilet," he said.