This little guy was one of the surprise hits at tonight's CES Unveiled event at the Sands Expo. Conceptually, E-Filliate's Flexicord Cables are pretty basic. Still, it's easy to imagine more than a few instances in which they could come in handy.

The cords can be flexed into various configurations and will hold their shape--sort of the cable equivalent of a pipe cleaner. E-Filliate calls them "always the right length," because they can be straightened to 10 feet or wrapped around themselves to measure a far shorter lengths than that.

The Flexicord Cables are available in USB, phono jack, S-Video, and HDMI versions.

Speaking of basic, the cords ship with a "coiling tube," a transparent plastic tube that "allows the consumer to return the cable to its original coiled shape.

For PCMag's full CES coverage, go to http://www.pcmag.com/category2/0,2806,2235882,00.asp.