HP today announced the development of a flexible electronic display prototype. Developed alongside Arizona Stat's Flexible Display Center (FDC), the new screen is "paper-like" and made of mostly plastic.

According to a release issued by HP today, the "unbreakable" display will use 90 percent few materials by volume than traditional displays. It also gets extra green points for consuming less power than standard displays.

HP invented the principle self-aligned imprint lithography (SAIL) technology behind the screen. "Self-aligning" means that "the patterning information is imprinted on the substrate in such a way that perfect alignment is maintained regardless of process-induced distortion," according to HP.

"The display HP has created with the FDC proves the technology and demonstrates the remarkable innovation we're bringing to the rapidly growing display market," said HP's director, Information Surfaces, Carl Taussig. "In addition to providing a lower-cost process, SAIL technology represents a more sustainable, environmentally sensitive approach to producing electronic displays."