|
Monday December 15, 2008
|

Ford Sync provides what you expect in any contemporary car: a Bluetooth wireless connection for your cell phone and a wired USB jack for your iPod, other music player, or music on a memory key. Ford Sync is our 2008 Digital Drive Technology of the Year, honored along with our top 10 Digital Drive Cars of 2008. Best of all, Sync is free. Except on stripped-down models, it's included in the base price of most Fords, Lincolns, and Mercurys. For Sync's capabilities, some other automakers charge $500-plus. Sync also provides pretty good voice recognition and bells and whistles such as A2DP, which lets you stream music from your cellphone to the car via Bluetooth. For 2009, most Sync-equipped cars get 911 Assist. Think of Sync 911 Assist as OnStar for free. If your cell phone is connected via Bluetooth and it survives the accident, the car senses the crash, notes your location, then uses your cellphone to automatically call for help, even if you can't.
OnStar partisans scoff and ask how many Sync phones will survive a crash. (They don't offer statistics.) Virtually every OnStar module survives the crash and its car-mount antenna has greater range, but half are incapable of calling for help because many owners don't continue the service, at $15-$30 a month, after the first free year. Statistically, the lifesaving advantage may accrue to Sync-for-free over OnStar-for-fee.
The first MP3 player arrived 10 years ago; the iPod has been around since 2001; hands-free Bluetooth cell phones have been out for five years. Only recently have automakers taken account of the technology we bring to the cockpit in our pockets and shoulder bags. With Sync, Ford is out ahead providing affordable technology.
Sync may also be the tipping point where automakers no longer dictate what goes into the car to entertain and inform you. Dealers didn't like line-in jacks five years because it might cut into sales of $600 dealer-install six-disc CD changers. The customers won that round, finally, and now it's clear that your personal music cache should come with you (such as iPod) and your hands-free car phone will be the one in your pocket rather than a car-only, voice-only device taking up the center console.
Next: Imagine if a future version of Sync allowed your cellphone's navigation to be displayed on the big 8-inch LCD display in the center stack. Or if you can use the car's LCD display rather than your PND's tiny 3-inch LCD. That might be coming and Sync would be a likely conduit.
Sync is a collaboration between Microsoft and Ford. Cynics (me included) say Ford hopped into bed with Microsoft several years ago out of desperation: It had the least appealing prospects for iPod audio and handsfree phone connectivity. In that time, Ford has gone from worst to first. And Microsoft has gained further entrée into the dashboard.
Posted By:
Bill Howard
|
|
|