Dash Navigation, the portable GPS company, has decided to cut 50 jobs—about two-thirds of its workforce—and chart a new business-to-business corporate direction, GigaOm reports. The company will exit the consumer hardware business and instead license its platform to automobile on-board navigation systems vendors.

The report said that the company will also court makers of smartphones, netbook-style mobile Internet devices and other consumer electronics. In addition to the general economic downturn, portable GPS manufacturer are facing increased pressure from not only within the industry (Garmin, TomTom, and others) but also from cell phones and smart phones that are increasingly coming equipped with GPS chipsets that support voice-enabled turn-by-turn navigation.