Blockbuster, bless its heart, is not giving up without a fight. The video rental company has released a set-top box to deliver content, and is aimed directly at Netflix's streaming offering. Blockbuster is employing hardware from 2Wire, delivering à la carte rentals, rather than Netflix's subscription offering--a reflection of sorts of the company's more traditional approach to movie rentals.

Users can pick up the box now from Blockbuster's site for $99 (which also gets you 25 rentals for free). After you've burned through those videos, rentals will run you $1.99 to $3.99 a piece. The box can also stream video from sites like YouTube, as well as other multimedia content accessible across your home network, like photos and music.

NewTeeVee points out that Blockbuster has chosen not to brand with its logo, opting instead to settle for the UI.