The picture you see above is a window - a window made of 12.1-inch OLED panels. These panels are not your ordinary OLED displays; they're especially crafted by Samsung as translucent "Window Display" types exhibiting 30 percent transmittance. The resolution is a less impressive 840 × 504 pixels and its luminance is measured at 200cd/m2.

While the OLED window is merely an exhibit for now - not something that actually has a practical application - it represents technologies that could be in the future. Think windows that could automatically be dimmed to save energy on heating and cooling or boutique glass windows flashing adverts. The translucent OLED "Window Display" was showcased by Samsung at the FPD International 2008 along with the company's other new technologies including a 0.05mm depth flapping OLED.