He's also updated his Olo-Computer.com Web site with a statement where he confirms that the Olo is, sadly, not for real, but rather a demonstration of the ideas he can help companies come up with as an innovation consultant. "The OLO computer concept is an example of great ideas that A.I.M. is able to generate thanks to a set of systematic innovation techniques that the company uses daily in its activity," the statement says.

Bersano's idea - that the iPhone is Apple's Netbook, to some extent - got a boost from Steve Jobs yesterday during an Apple conference call. Unfortunately, as long as Apple bars iPhone developers from writing hardware drivers, you're not going to see a big screen and keyboard for your iPhone any time soon.