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olo.jpgThe Internets are buzzing about a mysterious new product called "Olo," a sort of dock that could turn an iPhone into a mini-laptop. Basically, it's like the Celio Redfly, but for an iPhone - a 'laptop' with a big screen, physical keyboard, trackpad, and Webcam, but no brain. The phone would act as the brain.

I agree this is the future of computing, which is why I'm so bullish on the awkward Redfly. I've seen several concepts from major manufacturers where you basically carry a portable CPU with you that adapts to whatever locale you're in. At home, you could pop it into a big screen and keyboard to be your home PC. On the road, if could be your cell phone, or pop into a little laptop body. You could slot it into your car. One brain, many bodies.



Unfortunately, I'm pretty sure the Olo is a concept product - there's no hint that this would actually come to pass. And there's a good reason it will never come to pass: Apple hasn't released an API for the iPhone's dock connector (see the last Q here) and generally won't permit third parties to write drivers for new hardware for the iPhone. In other words, this would be so forbidden by Apple, so fast ... you get the picture.

Rather, Olo seems to be a publicity project for a pair of French innovation and design consultancies - idea guys, basically. The fellow behind the Olo Web site appears to be Giacomo Bersano, a European business consultant. He runs a group called Active Innovation Management which purports to improve companies' innovation record through thought-process management tools like TRIZ.

The fake PC's design was done by Gregoire Gerard, an industrial designer whose "Neovenz" Web site showcases various concept products he's done, including a little urban people-transporter and an RFID device which helps you compare product prices at stores. The products Gerard showcases on his site generally don't exist - rather, they're concepts that may eventually trickle down into more practical devices.

If these guys are basically promoting their imagination here, I give them five stars for capturing the zeitgeist, but zero for new ideas. Sometimes, though, innovation is all about capturing popular imagination with the right product at the right time, not about being first with a new idea.

By the way, I found this out through about ten minutes of Web searching. I've emailed Gerard and Bersano to get the full sccop, and I'll update this post when they respond. (Via Engadget.)

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Posted by: michaelcraig
October 14, 2008 3:46 AM

I like the idea flow, but the product is all wrong: what nobody needs is a laptop replacement which is the same size as a laptop.
However
An iphone-docked-foldaway-in-your-pocket keyboard would have me running to the nearest store.
Light is bright.


Posted by: federico
October 14, 2008 6:23 AM

I think it is a concept product too, but... If Apple won't be the first to produce this, then it will be the second. consider the hardware... at the price of a netbook, u'll have a portable smartphone too. Time to this kind of products are near...


Posted by: Jon
October 15, 2008 6:27 PM

I agree this might be too much, but the iphone desperately needs support for an external keyboard and monitor! I find one of the main reasons I will get fed up searching for something is the size of the iphone's keyboard and screen.


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