But wait, you say: that's not less than $100! And yes, you're right -- unless you factor in the $100 book of coupons for in-store purchases of Blu-ray discs... which you'll probably need to buy, anyway. It's worth noting that the coupons are only good in store, for discs from Disney, Touchstone and Miramax, and could very well be worded as "Save $25 when you buy $200 worth of Blu-ray discs from Miramax!"

There also are a number of bundle deals on the Insignia and other players, offering hundreds off if purchased in conjunction with an HDTV or other accessories. Or you could just wait patiently for Circuit City to die, most likely soon after the holiday season.