Videogame media company 1UP Network, together with Surveynetwork.com, has released the results of its 2008 1UP Network Automotive Study of vehicle purchasing habits in the gaming community.

The study tapped 72 percent of 18 to 34-year-olds -- mostly avid gamers who typically buy the latest and most advanced automobiles. Members of this audience, however, also tend to be the hardest to reach since gaming takes up much of their leisure time.

"1UP Network gamers are digitally inclined and plan to purchase vehicles in the future that are technologically advanced and are fuel-efficient to offset still sky-high gas prices. Conducting such a poll with 1UP Network users allows us to gain and provide others with a better understanding of vehicle buying patterns among the gaming population, have a better sense of who these consumers are and help determine what they're looking for in automobiles," states Jason Young, CEO of Ziff Davis Media.

A leader in print and web-based videogame content, 1UP Network is owned by Ziff Davis Media -- the parent company of PC Magazine Network and Technoride.com.