Sony Ericsson today announced the MBW-200, a line of Bluetooth-enabled watches aimed at women. The line, an offshoot of the company's MBW-150 range, includes three new models.

The new MBW-200s synch to the user's cell phone, via Bluetooth, displaying called ID and vibrating when a call or text message comes through. Users can reject or mute calls via the watch, as well.

Designed, in part, by Fossil, the three models include Sparkling Allure, Contemporary Elegance, and Evening Classic. They feature scratch resistant glass with anti-glare coating and a monochrome OLED.

Sony Ericsson has hired Dominika Cibulkova, Caroline Wozniacki, and Agnes Szavay to model the Sparkling Allure, Contemporary Elegance, and Evening Classic, respectively.

The watches are set to become available by the end of the year.