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Wrapping up at the CTIA Wireless trade show today, I stopped by the keynote panel, where they had seven San Francisco-area teens opining on what they like to do with their cell phones.

One thing that really struck me is that not a single one of them owned an iPhone. It wasn't that they only had low-end phones - there was a Samsung Instinct and a Motorola Q on the panel.

The kids all liked and wanted the iPhone, but cited two reasons for lacking iPhones. One was cost, but I can't take that too seriously as I was hearing about some feature-phones which aren't much less expensive than the iPhone. Anyway, all of us pundits have been predicting less expensive 'iPhone Nanos' for ages. They'll happen.

The second, which I really want to emphasize, was carrier. As they went down the panel, there were at least two Sprint subscribers, two T-Mobile subscribers, one guy who I think was either with Virgin or MetroPCS (he was embarrassed to say) and nobody who obviously called out AT&T.

This is something I can't emphasize enough. As long as Apple continues their exclusivity with AT&T, they can't rule the media phone world. And their contract just seems to go on and on. Apple has locked itself away from the majority of wireless subscribers, and that's a huge opportunity for companies like RIM and HTC, who play with all the carriers equally.

In the back of my mind, I imagine that Steve Jobs has had whoever came up with the AT&T exclusivity idea moved to an office right next to his own. Each morning, he puts on steel-toed boots, stops by next door, and kicks the guy a few times, therapeutically.

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Posted by: Ken
September 12, 2008 3:35 PM

"As long Apple continues their exclusivity with AT&T, they can't rule the media phone world."

Can I get an amen?!
I loved my iPhone (and am a long time Mac user) but AT&Ts coverage was so abysmal that I couldn't justify keeping it. Now with the 3G mess...I won't try it again.

I'll by buying the new HTC Diamond/Touch Pro the second it hits Sprint shelves.


Posted by: doug
September 12, 2008 4:14 PM

I think the deal with devil (aka AT&T) was the only way then would have been able to do the iPhone in the first place. They needed someone desperate enough to give up enough control on the handset/user experience.

Hopefully somewhere down the line they will be able to get out of the exclusive arrangement and deal with other carriers in the US like they have overseas..


Posted by: Apple Worm
September 12, 2008 7:55 PM

iPhone is SpyWare! Spy on you it will.


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