Eco-friendly car shoppers, take note: according to Internet-analytics firm Compete, "green" shoppers are indeed interested in brands that make efficient cars, as you'd expect—but some of the usual names don't make the top of the list, Autopia reports. The top five are: Mazda, Mini, Smart, Porsche, and Volvo. Toyota and Honda were much further down on the list (at #13 and #19, respectively).

To arrive at this unusual conclusion, Compete correlated two sets of search data, the report said: visitors to the top "green" third party websites such as fueleconomy.gov and globalwarming.org, and visitors to the top 25 automotive research websites. "By taking the sum of the ranks," Compete analyst Hal Wurster said in the article, "we can find the most visited and searched for 'green' automotive brands."

The reason for the perceived discrepancy is that Toyota makes plenty of gas-guzzlers like the Land Cruiser; these are brand surveys as a whole, not for particular vehicles like the Prius. Any way you slice it, it's a strange set of data: after all, Mazda also makes inefficient SUVs like the otherwise-quite-nice CX-7 and the CX-9, although they're not true body-on-frame vehicles like the Land Cruiser. Puzzling indeed.