At the annual CTIA Wireless trade show, officials from the Bluetooth Special Interest Group displayed a Bluetooth-branded Lamborghini Diablo Roadster, the News Market reports, as the group told interested conference attendees about its latest technology that lets users transfer videos and music from laptops, phones and media players to TVs and audio systems in the home and to rear-seat entertainment solutions in the car.

The group also focused talks on its latest Bluetooth radios for small, battery powered gadgets such as medical and sports devices. Many cars today offer Bluetooth connectivity at least as an option, though its main purpose to date has been for using the car's built-in stereo system as a hands-free speakerphone. For more on the latest tech from the Bluetooth SIG, check out their dedicated CTIA link (with plenty of pictures of the car too).