Sony yesterday announced that you can now purchase its next-generation Blu-ray Disc player, the BDP-S350. The BDP-S350 supports BonusView (picture-in-picture), a feature found in some new Blu-Ray Disc home video releases, and is also BD-live ready, containing access to the Internet for interactive content and an Ethernet port for firmware updates.

The player features Precision Cinema HD Upscale technology, which converts standard definition signals (480i) to 1080p and outputs a full HD equivalent resolution signal to 1080p TVs via HDMI. Along with this, the BDP-S350 incorporates Sony's new Precision Drive HD, which can find and correct wobbling discs from three different areas, allowing more stable play of scratched or bent Blu-Ray discs or DVDs.

"We leveraged our expertise in film production and digital technology to build a machine that movie fans would truly love," says Chris Fawcett, vice president of marketing for Sony Electronics' Home Products Division. "An advanced Blu-ray Disc player like the BDP-S350 is a must for every HDTV owner because it delivers the ultimate video and sound quality, while unlocking features you can't find on DVD, downloads or video on demand."

The BDP-S350 player is now available nationwide for $399.99 at Sony Style retail outlets, sonystyle.com, and at other retailers.