Sprint's iPhone competitor, the Samsung Instinct, will be a mere $129.99 with a two-year contract and $100 mail-in rebate when it goes on sale on June 20.

The Instinct was originally rumored to cost $299.99; the price was then said to have been lowered to $199.99 when Apple announced the iPhone 3G would be $199. Making the Instinct $129 is a shot right at Apple. As we say in our full review on PCMag.com, the Instinct looks a lot like the iPhone and does a lot of the things the iPhone does. It just now does them cheaper.

Sprint's service plans are also slightly cheaper, because they include unlimited text messaging. Both Sprint's 450 minute plan for the Instinct and AT&T's 450 minute plan for the iPhone cost $69.99. But unlimited SMS costs another $20 on top of that for AT&T, while Sprint's plan includes SMS.