It's no secret that E85 Ethanol is a little hard to find, especially in the Northeast. But starting Thursday, Massachusetts residents will be able to fill their tanks with the biofuel at the first public E85 pump in the state, AutoblogGreen reports. And as part of a promotion, for exactly 85 minutes long, customers will be able to do so for 85 cents a gallon at the Burke Oil station in Chelsea, MA.

"General Motors, purveyors of flex-fuel vehicles that in most cases rarely see a drop of the stuff, is sponsoring (we assume that means paying for) the 85-cent promotion," the report said, "after which the price will go back up to its normal rate of $2.85/gallon. Nowadays, that doesn't sound so bad at all."

Still, I can't help but think that this is yet more smoke and mirrors from GM, given that ethanol isn't widely available and actually hurts the environment more than gasoline consumption, and that they're barely building any of their much-touted hybrid vehicles.