The answer to this question can be found in the ForeSee Results Automotive Website Satisfaction Index, which commissioned a study of automotive websites and how well they fulfilled customers' needs.
Backed by the University of Michigan's American Customer Satisfaction Index (ACSI) methodology, the report concluded that Honda's website ranked the highest among customers, while Nissan's came last. Incidentally, Nissan.com domain name belongs to a computer retailer currently being sued by the automaker for trademark infringement, trademark dilution and cyber-squatting. Nissan's current home page is listed under NissanUSA.com.
The research focused on 6 sites, taking into account market predictors like brand loyalty and purchase behavior. Each automotive website was rated on the ACSI's 100-point scale with the industry aggregate standing at 78. Here is how individual sites scored on the satisfaction index.
* Honda.com: 80
* Chrysler.com: 79
* FordVehicles.com: 79
* Chevrolet.com: 77
* Toyota.com: 77
* NissanUSA.com: 76
The study also found that Honda.com does the best job leveraging the website to get visitors to buy a vehicle or visit a dealer. Chevrolet.com, FordVehicles.com, and NissanUSA.com were tied for being the least likely to influence customers to purchase a vehicle. Visitors to FordVehicles.com were the least likely to visit a dealer.
To download the full report go here.
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