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Monday April 14, 2008
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Not really sure why Fujitsu decided to announce this today, some three months after the fact, but it's fairly interesting, none the less. The electronics company provided the technology for Bush's final State of the Union Address, back in January, making the broadcast first use of High Definition MPEG-4 AVC compression for a network broadcast, according to CBS.
He may not have history's highest approval rating, but thanks to Fujitsu, he will certainly be remembered as one of America's most hi-def leaders.
"HDTV image quality enhances the experience of the audience and leads to greater engagement in live events," said Fujitsu's senior director, video solutions group, Vic Herring. "Broadcasters need high-quality video technology to transmit live national news events such as the President's State of the Union Address, and the Fujitsu IP-9500 MPEG-4 AVC HD Encoder fulfills this need."
CBS has purchased more IP-9500 MPEG-4 AVC HD Encoders, in order to broadcast the Democratic and Republican conventions and presidential inaguration in hi-def. Afterwards, the technology will be utilized by CBS's news bureau for regular broadcast.
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