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Monday April 14, 2008
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Well, it's good to know where Blockbuster's priorities lie. Back in March, a month or so after Toshiba declared its next-generation HD DVD format completely, absolutely, and unequivocally dead as Betamaxed doornail, the retail video megachain announced that it would be rolling out the Blu-ray format in all of its U.S. and Canadian stores.
In the time since it made said proclamation, Blockbuster has been focusing on a number of other pet projects, including set-top box looking to compete with Netflix's LG partnership and its recently announced bid to buy electronics retailer, Circuit City.
Late last week, the company made the announcement official, expanding its current Blu-ray offering in 1,700 stores to a full 4,000 throughout Canada and the U.S.
Said David Podeschi, the company's senior vice president, merchandising, distribution, and logistics of the move:
Blockbuster was the first national retailer to accurately recognize and react to consumers' preference for this format when we added Blu-ray discs to a large percentage of our stores last summer. Now, with this national rollout, we believe Blockbuster is perfectly positioned to drive consumer adoption of this next generation DVD format and to become the customer's headquarters when it comes to renting or buying Blu-ray movies, whether in-store or online.
Last week Blockbuster also made Blu-ray a default format preference for the company's online subscribers.
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