While the tech world was busy placing bets on the next-generation DVD war, we were missing the larger picture: the battle for our eyeballs. Honestly, sometimes it takes a poorly-produced daytime television commercial to remind us where our priorities are. Fortunately, sometimes said inspiration comes attached to a pair of high-fashion Euro-style frames.

Gizmodo, who have no doubt been spending a lot of time at home during the day, catching up on their stories, caught this little ad that will no doubt forever shape the way we look at stuff.