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ECTACO jetBookLook out Sony and Amazon; there's a new e-book reader maker in town. NY-based ECTACO, known for manufacturing handheld translators, is dipping its toes into the electronic reader pool with the jetBook.

Announced today, the jetBook is an e-book reader with a built-in MP3 player that comes preloaded with an English dictionary and translating dictionaries. It has a 5-inch, high-resolution TFT display (smaller than both the Sony Reader and Kindle), but weighing a mere 7 ounces (much lighter than the other competitive models).

The jetBook features bookmarks and auto-page-turn functionality, adjustable font type and size, screen rotation support for both portrait and landscape modes, a built-in English dictionary and English to Russian, English to Polish translating dictionaries, and an SD card slot, and it runs on a Li-ion polymer battery.

Unfortunately, I couldn't get any details on the device's memory capacity, but the site does encourage downloading free e-books from the Web and onto the device, since the company doesn't offer an e-book store. The ECTACO jetBook sells for $349.95 on www.ectaco.com.



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