
Disney Online debuted its exciting new virtual world and Internet-connected toys at the 2008 Toy Fair. I received a personal tour of the Disney Fairies Pixie Hollow virtual world, based on the wildly popular Disney Fairies franchise. Kids visiting the new Flash-based online world will be able to not only create their very own fairies, but also decorate their homes, explore the meadows, craft jewelry and clothes, earn badges, and play Fairy games.
In addition, kids can even play and chat with other fairy friends online by selecting from a list of preapproved phrases or typing messages of their own. And what's better than the bond of a fairy? For concerned parents, the online chat feature will feature a filtering system in which certain words are blocked from kids typing. For example, start typing the word, "Hell," and the words on the screen will light up in red, and that word can not be sent to another user. But finish the word with an "o," and the message will get sent.
The first phase of Pixie Hollow (www.PixieHollow.com) is scheduled to launch later this year, followed by a continuous roll out of in-game enhancements and product features. For now, users can visit www.DisneyFairies.com to create a personalized Fairy avatar, select clothing styles and colors, accessories, hair style and more. To date, nearly 5 million Fairies have been created at the popular Web site.
Disney Online and Techno Source also showed me its fresh line of Disney Fairies Clickable toys, including a Pixie Dust jewelry box and Tink friendship bracelet. Read all about them after the jump.
Disney Online and Techno Source showcased its fresh line of Disney Fairies Clickable,
Internet-connected toys that link to online play within the Pixie Hollow virtual world and offer
unlocked, exclusive content. Disney hopes that by offering these Internet-connected toys that it will teach girls to share their Fairies and create friendships. There are five products in the Disney Fairies collection, which range in price from $4.99 to $29.99:
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Pixie Dust eJewelry Collection: a jewelry box, charm necklace, and three exclusive Disney Fairies charms powered by Clickables technology. When a girl touches a charm to the Clickables center of her jewelry box, it unlocks a unique fairy gift at www.PixieHollow.com, including exclusive clothing and décor.
- Tink Friendship eBracelets: a Fairy Friendship Kit where a girl can select her fairy avatar, a special message, and a gift on the virtual world, and then save it onto her eBracelet to be shared offline with friends. When a girl touches her band to her friend's and presses a button, her band will glow to confirm that a Fairy Friendship has been made!
- Tink's eCharm Bracelet: a customizable charm bracelet and three themed charms. Each charm unlocks a unique, exclusive fairy gift at www.PixieHollow.com.
- Fairy eCharms accessory packs: Each pack contains three themed Disney Fairies eCharms powered with Clickables technology.
- Tink and Friends Fly with Me eLCD: an electronic handheld with five games, letting girls play as their favorite Disney Fairies characters Tinker Bell, Fawn, Iridessa, Silvermist, or Rosetta no matter where they are. Best of all, points earned during gameplay are turned into exclusive Tink Points in the virtual world to use toward clothes or décor.
Young girls obviously love Tinkerbell and other fairies, judging by the more than $800 million in global retail sales of the Disney Fairies franchise.
The future of toys is about connecting online and offline play, said Chris Heatherly, vice president of global electronics for Disney Consumer Products. Kids and tweens are quickly embracing virtual worlds and, while there are several Internet-related toys in the market today, the play ends when the computer gets shut down. With our new line of Disney Fairies toys featuring Clickables technology, we're bringing the fun of social networking, collecting, and trading into the real world so that girls can extend the fun of the enchanting online world of Pixie Hollow to school, the park, or wherever they may be.
Here are some screen shots of the Disney Fairies Pixie Hollow virtual world:
Fairies Meadow

Fairies Meadow Screen 2

Fairies Home

Pixie Hollow Map
April 8, 2008 2:50 PM
i gess i like it but vmk wil always be better
May 8, 2008 2:14 PM
While all of this is very cute ... for 6 year old girls, what about the teens and older demographic. VMK is for all ages, male and female, why is Disney closing it? Why would anyone pay out all this money for virtual Fairy items, when Disney can come along and close it at any time. Buyer beware!
May 8, 2008 9:09 PM
VMK should stay open.
Disney has the money x[
June 3, 2008 12:37 PM
Vmk was a way better game for any age. To me why dont they just have both vmk and pixie hollow thing so that older kids have vmk and little ones have pixie hollow doest disney have enough money they get at least like millions of $$$$ every day !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! vmk also got them money too because you would have to go to parks to get stuff and i went to magic kingdom so they made money off vmk if you think about it !!!!!:o
June 26, 2008 3:20 PM
well i sent disney asking if they could buy vmk but i heard something saying vmk might stay open
July 1, 2008 7:34 PM
Vmk was for all ages not for 6 year olds vmk rocked I am so mad the disney closed it.
July 8, 2008 8:18 PM
VMK was definitely of much better quality than this.
July 17, 2008 7:03 AM
i like the looks of this game!
July 27, 2008 6:42 PM
ola mencantan la hadas disney
si alguien porfavor pudiera agrgarme y decirme como crear un hada se lo agradeceria mucho porfavor
graciasss
besoss
August 3, 2008 5:54 PM
what the heck is V.M.K?
August 6, 2008 5:21 PM
VMK was fun. but this looks awsome! i cant wait for it to come out! but im cunfuzed bout the braclet thing do i need it in order to play it or sumthing?
August 6, 2008 5:23 PM
this sounds weird but just wonder .. can u be a boy on it.... or is it only girls.
October 25, 2008 6:03 PM
I want to save my fairy, but it says there's an error.
i clicked on Tink's Tips and she said go back or go ahead and create your fairy home. How do I go to my fairy home when there's no button to go there? HELP ME!
October 25, 2008 6:07 PM
its sweet!!
November 8, 2008 11:31 PM
Clickables GOOD Idea too bad Pixie Hollow is a JOKE! You fly in circles in a few Meadows trying to collect the sparse items there. OH BTW they want you to pay to play this game now, If you want to "buy" stuff for your fairy like new clothes & home stuff. NOT worth 6 cents. let alone $6. a month
November 13, 2008 5:48 PM
what in the world is vmk cuz i want to play it.
November 13, 2008 5:54 PM
oh i found out what vmk is! virtual magic kingdom made by disney like pixie hollow. i played pixie hollow and its actually pretty fun. i have never played vmk so i dont know about it but you people shoudl give pixie hollow a chance. it is still fun!
December 26, 2008 12:57 PM
I am having a hard time understanding the interaction between the website and the clickables. After clicking in the charms there is nothing that they do...at ALL they don't give anything to your online fairies or assist in the play online at all. What am I missing? Are these just very expensive charms for a chain that the child simple wears and nothing more?
January 2, 2009 9:45 PM
dis is so coolllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll i min o.m.g it so cool becous you can make youer on fary and.... that cool!!!!!!!!!!!!!!!!!!!!!!!!!
January 7, 2009 1:13 PM
It is cool.!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
January 8, 2009 4:42 PM
Ithink that you and your frends should pitch in and send disney some money
January 9, 2009 8:28 AM
debbie ryan is awsome!!!!!!!!!!!!!!!!!!
January 15, 2009 7:52 PM
asome i want to play
January 18, 2009 8:55 PM
omg i am like a big fan of tinker bell my room is filled with tinker bell stuff.i love the game most people think i am weird because i looooooooooooooooooooooooooooovvvvvvvvvvvvvvvvvvvveeeeeeeeeeeeeee tinker bell but i dont care it is my life right.
age 17
January 20, 2009 4:54 PM
that is very very very very cooooooooollllllllllll!
January 23, 2009 8:03 PM
i love you tink
January 23, 2009 8:03 PM
i love you tink
January 23, 2009 8:04 PM
i love you tink
January 25, 2009 1:19 AM
i can't take it i miss vmk (virtual magic kindom) they say it is a new online world and then shut it down saying this game was for the 50th year of disney land ..... well now i have lost many friends on it and it was a place for ppl to get off the streets and let thoughs out aaaaaaaahhhhhhhhhhhh now i have to play pixie hollow it is a good game but gets old not even close to vmk and i bet they will close it down
February 3, 2009 3:08 PM
i wish i would of been able to vmk befor it shut down but i love tink to so both conect so i am all right with that
February 16, 2009 11:23 AM
I think that Pixie Hallows is a wonderful website,But it wouldent let me enter this website
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
March 3, 2009 11:23 PM
i think it should be more realistik & dres beter (think about it)
March 30, 2009 6:47 PM
omg!i love u silvermist u r so cute remember me ok love ASHLYN
July 2, 2009 11:44 PM
Whyyy!!!??? i REALLY wanted to get dat butterfly!!!
but mai daddy won't let me get it!!
And oh i love the game!!!
October 1, 2009 3:34 AM
I love spending time in Pixie Hollow
But my dad do not allow me to aquire for memberships(VERY SAD)
So ......... I am not allowed to buy Dresses,Set hair styles, Take part in quests, Store the things that i make in tailoring & baking shops
So please find some solutions