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Monday February 11, 2008
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As we reported earlier this morning, Microsoft announced the latest in a recent string of its acquisitions (or, in some cases, attempted acquisitions): The company picked up mobile software manufacturer, Danger, for an undisclosed amount.
At PCMag.com, Lance Ulanoff waxes analytic regarding the possible ramifications of such a move. Sure, MS could just let the company continue to manufacture the Sidekick software that made it famous. But according to our lead phone analyst, Sascha Segan, Danger may not actually making any money at all at this point. Besides, would whatever revenue Danger does pull in really be of much value to a company like Microsoft?
It's more likely, Lance proposes, that Microsoft is looking to take on the iPhone the way it has the iPod, by creating a next-generation touchscreen ZunePhone that might be able to compete with Apple's darling--or, at the very least, offer an alternative to Microsoft's stuffy Windows Mobile software.
I'm not sure that branding such a product as a Zune would would be the greatest move. Despite the improvements in the newer Zune generation, the line still seems to have a stigma attached.
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