There's no such thing as bad press, right? Well, not if you're a relatively unknown tech company.

Gizmodo's little CES prank may have backfired on the gadget blog by getting at least one of its writers banned from future CEA events. But that's not going to stop the maker of TV-B-Gone, the device that enabled Gizmodo's shenanigans, from exploiting it--and why should it? In all honesty, it's hard to imagine too many applications for the product beyond prankery. It just turns TVs on and off.

The company dropped a press release for the product in my inbox this morning, with a letterhead, that reads in part:

Amid the stir Gizmodo bloggers caused by switching-off presentations at the Consumer Electronics Show last week, you may have heard of TV-B-Gone--the discreet device that controls the power setting of 90% of all TVs. While the prank was controversial, what is now indisputable is that the TV-B-Gone works effectively to empower users to manage TVs in their environment.

Largely negative though the whole event may be, this has proven a pretty good press week for a company with a name like Cornfield Electronics. Let's just hope that, for its sake, it don't hold any press conferences in the near future.