One of the New Year resolutions for the world's largest automaker is to make greater use of the Internet and ride the Web 2.0 revolution.

The effort is embodied in the recent launch of GMnext - an interactive experience packed with dynamic media, blogs, feeds, pod casts and videos. The web-based campaign comes on the foothills of the commercially successful GM Blogs and attempts to bridge the gap between the consumer and those behind the car. That means involving designers, engineers, technologists and executives to facilitate vehicle technology research and create a more prolific brand awareness.

In reality the GMNext endeavor dates all the way back to the initial release of Chevy Groove, Beat and Trax at the 2007 New York Auto Show. There GM announced the launch of vote4chevrolet.com - a direct pipeline to the potential buyers, allowing them to vote for their favorite microcar concept.