Walgreens drugstores aren't really known as bastions of technological breakthroughs. But a new plan to add DVD-burning kiosks could put them in front of the retail pack--at least in one respect.

Thanks to recent changes in DVD copy protection laws, the company has announced plans to let customers burn their own DVDs in retail locations, thereby potentially increasing stores' selections exponentially. The burning process for an individual DVD will take about 15 minutes.

"We hope to launch DVD-burning kiosks in the next few months," Walgreens spokeswoman, Tiffani Bruce, told Reuters. "We think its a type of solution that will work very well in our stores, giving us the ability to provide a virtual inventory to a diverse customer base."

To compete with the growing VOD download market, retailers such as Blockbuster are exploring similar models.